During the forecast period, it is likely that the central status that the Irish dairy industry has in the national food production and its primacy within the national economy will continue to influence sales of drinking milk products to a large extent. Specifically, the importance of dairy exports for the wider Irish economy means that it is likely that even stronger governmental support will be offered to the country’s dairy producers, with subsidised loans likely to remain on offer for those involved in the largest and most lucrative segment of Ireland’s food production industry.
Rising environmental awareness among the Irish population and, in particular, the growing numbers of vegans living in the country are expected to result in major changes being seen in demand patterns across drinking milk products during the forecast period. Central to this trend is set to be the rise of plant-based diets and vegan lifestyles among mainly younger Irish adults, a trend which has the potential to seriously undermine demand for cow’s milk during the forecast period.
As average dairy incomes among farmers are expected to fall by a large margin over the forecast period, due to sharp increases in production costs and a lack of appropriate compensation, an increase in milk production is unlikely to be substantial. The higher yields achieved in 2022 are unlikely to be repeated as farmers will shift towards other, more profitable industries.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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