2021 saw cow’s milk remain the dominant category of drinking milk products in Ireland. Moreover, fresh milk remains the dominant form of cow’s milk in the country, with UHT milk facing very low demand.
During 2021, rising production costs, combined with generally high price inflation, led to increases being seen in the average unit price of drinking milk products. In particular, dairy companies are facing higher staffing costs, as well as higher distribution costs, with these cost pressures inevitably passed on to end consumers in the category in which margins are often razor-thin.
Goat milk and, in particular, milk alternatives, were among the most dynamic categories of drinking milk products in Ireland during 2021. Sales growth in these categories continues to outpace overall sales growth across drinking milk products and this is due primarily to the reputation that many products in each of these categories have for being inherently healthy, certainly in comparison with regular cow’s milk.
Rising environmental awareness among the Irish population and, in particular, the growing numbers of vegans living in the country are expected to result in major changes being seen in demand patterns across drinking milk products during the forecast period. Central to this trend is set to be the rise of plant-based diets and vegan lifestyles among mainly younger Irish adults, a trend which has the potential to seriously undermine demand for cow’s milk during the forecast period.
During the forecast period, it is likely that the central status that the Irish dairy industry has within the national food production industry and its primacy within the national economy will continue to influence sales of drinking milk products to a large extent. Specifically, the importance of dairy exports for the wider Irish economy means that it is very likely that even stronger governmental support will be offered to the country’s dairy producers, with subsidised loans likely to remain on offer for those involved in the largest and most lucrative segment of Ireland’s food production industry.
The forecast period is expected to see production costs continue to rise for Ireland’s dairy farmers and the companies that offer drinking milk products for retail sale. This can be expected to result in unit price inflation across the category and this will inevitably have a negative impact on volume sales of cow’s milk.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Drinking Milk Products industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Drinking Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page