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Country Report

Drinking milk products in

Drinking Milk Products in Poland

43 pages, Sep 2017

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

TRENDS

The uncertain situation with regard to cow’s milk in Poland heavily influenced drinking milk products as cow’s milk accounted for 90% of overall value sales. The expiry of quotas for milk production, imposed on Poland (and other European countries) by the European Union, led to producers increasing production in an already saturated industry. However, due to the good performance of alternatives to cow’s milk, such as soy, goat and vegetable milks, drinking milk products posted modest current value growth of 1% in 2017, which was slightly weaker than the CAGR of the review period.

COMPETITIVE LANDSCAPE

SM Mlekpol led drinking milk products in 2017 with a retail value share of 23%. The company owes its leading position to a wide product portfolio, a longstanding presence in the Polish market and its popular Laciate brand. Laciate is available in shelf stable milk, fresh milk and dairy only flavoured milk drinks. The company’s other popular brands include Mazurski Smak, Milko and Rolmlecz (fresh milk) and Biale and Zambrowskie (shelf stable milk).

PROSPECTS

The current issues surrounding drinking milk products in Poland are likely to continue over the next year or two as the Polish government and local dairy organisations have been unable to find solutions to the crisis thus far. A lack of consolidation and cooperation between drinking milk producers are also important factors behind the expected minor value sales decline for cow’s milk. The decline, however, will be offset to some extent by an excellent performance from milk alternatives which are gaining in popularity due to growing number of vegetarians, controversies regarding healthy properties of cow’s milk and raising number of brands offering cheap soy and other milk alternatives products.

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Samples

Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Poland?
What are the major brands in Poland?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Poland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2012-2017
Table 2 Sales of Drinking Milk Products by Category: Value 2012-2017
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2012-2017
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2013-2017
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2014-2017
Table 7 Distribution of Drinking Milk Products by Format: % Value 2012-2017
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2017-2022
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2017-2022
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2017-2022

Drinking Milk Products in Poland - Company Profiles

Auchan Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Sante A Kowalski Sp j in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

SM Mlekpol in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Summary 1 Auchan Polska Sp zoo: Key Facts
Summary 2 Auchan Polska Sp zoo: Operational Indicators
Summary 3 Auchan Polska Sp zoo: Private Label Portfolio
Summary 4 Auchan Polska Sp zoo: Competitive Position 2017
Summary 5 Jeronimo Martins Polska SA: Key Facts
Summary 6 Jeronimo Martins Polska SA: Operational Indicators
Summary 7 Jeronimo Martins Polska SA: Competitive Position 2017
Summary 8 Sante A Kowalski Sp j: Key Facts
Summary 9 Sante A Kowalski Sp j: Operational Indicators
Summary 10 Sante A Kowalski Sp j: Competitive Position 2017
Summary 11 SM Mlekpol: Key Facts
Summary 12 SM Mlekpol: Operational Indicators
Summary 13 SM Mlekpol: Competitive Position 2017
Summary 14 Tesco Polska Sp zoo: Key Facts
Summary 15 Tesco Polska Sp zoo: Operational Indicators
Summary 16 Tesco Polska Sp zoo: Competitive Position 2017

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy helps support the growth of packaged food

First results of government social programme turn out to be positive

International companies dominate packaged food

Diminishing share of small, independent shops in favour of large channels

Minor slowdown expected for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Health related boom continues to fuel sales of packaged food

Outlook

Positive impact from developing Polish economy

Outlook

Premiumisation vs private label

Outlook

Ongoing gradual consolidation of brands and retailers within packaged food

Outlook

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022

Megatrends

Country Report

Drinking Milk Products in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

Samples

Overview

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Samples FAQs about samples

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Table of Contents

Drinking Milk Products in Poland - Category analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

Drinking Milk Products in Poland - Company Profiles

Auchan Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

INTERNET STRATEGY

PRIVATE LABEL

COMPETITIVE POSITIONING

Jeronimo Martins Polska SA in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Sante A Kowalski Sp j in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

SM Mlekpol in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Tesco Polska Sp zoo in Packaged Food (Poland)

STRATEGIC DIRECTION

KEY FACTS

COMPETITIVE POSITIONING

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Improving economy helps support the growth of packaged food

First results of government social programme turn out to be positive

International companies dominate packaged food

Diminishing share of small, independent shops in favour of large channels

Minor slowdown expected for packaged food over the forecast period

KEY TRENDS AND DEVELOPMENTS

Health related boom continues to fuel sales of packaged food

Positive impact from developing Polish economy

Premiumisation vs private label

Ongoing gradual consolidation of brands and retailers within packaged food

FOODSERVICE: KEY TRENDS AND DEVELOPMENTS

Headlines

Trends: Sales to Foodservice

Trends: Consumer Foodservice

Prospects

Category Data

MARKET DATA

SOURCES

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