The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more23 pages, Aug 2018
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Over the forecast period, cow’s milk will remain the largest area within drinking milk products. It will continue to be one of the largest industries in Poland and heavily interweaved with Polish and European laws, regulations and global trends.
Soy drinks and other milk alternatives are expected to perform strongly in the forecast period. Growth will be boosted by an increasing number of health-orientated consumers, vegetarians avoiding milk, and vegans.
Within cow’s milk there is virtual equilibrium between fresh and shelf stable milk. The latter’s advantage, namely having a longer expiry date and no need to refrigerate, will become less and less important due to better understanding of the rotation of goods at retailers due to data analytics and improving packaging sizes, allowing longer storage periods of all milk types.
Sales of drinking milk products in Poland in 2018 were led by two domestic producers, namely SM Mlekpol and SM Mlekovita. They have each cemented their leadership through a well-developed distribution network, decades-long presence in Poland, low costs of production due to direct cooperation with domestic farmers, and extensive advertising campaigns, resulting in similar value shares.
While Poland is the largest dairy producer in Central and Eastern Europe, it is often plagued by inconsistencies in the prices of raw milk. In 2016, the Polish dairy industry had serious issues in gathering the necessary amounts of milk for processing due to the unstable global economy, fewer cows, and global turmoil in dairy.
Apart from quickly developing soy milk and other milk alternatives, there was little new progress within drinking milk products in Poland in 2017 and 2018. Companies have shifted their attention towards maintaining sales and focusing on more profitable categories, such as yoghurt.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Drinking milk products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Drinking milk products in Poland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.