In Poland, milk is generally produced in standard 0.5-litre and 1-litre pack sizes.
The price sensitivity of many local consumers due to the impact of the pandemic and rising rates of inflation, is likely to continue influencing the purchasing decisions of many households for the foreseeable future. Nonetheless, the growing trend towards organic drinking milk products is likely to continue developing over the forecast period and should help to drive up the average unit price.
Polish consumers are predicted to show interest in a wider variety of milk options over the forecast period, with some abandoning cow’s milk towards other types. The most significant competition is expected to come from plant-based dairy due to the growing interest in plant-based diets and the growing number of vegans.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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