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Country Report

Drinking milk products in

Drinking Milk Products in Poland

Aug 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The future of cow’s milk is uncertain

Over the forecast period, cow’s milk will remain the largest area within drinking milk products. It will continue to be one of the largest industries in Poland and heavily interweaved with Polish and European laws, regulations and global trends.

Bright prospects for milk alternatives

Soy drinks and other milk alternatives are expected to perform strongly in the forecast period. Growth will be boosted by an increasing number of health-orientated consumers, vegetarians avoiding milk, and vegans.

The balance tips between fresh and shelf stable milk

Within cow’s milk there is virtual equilibrium between fresh and shelf stable milk. The latter’s advantage, namely having a longer expiry date and no need to refrigerate, will become less and less important due to better understanding of the rotation of goods at retailers due to data analytics and improving packaging sizes, allowing longer storage periods of all milk types.

COMPETITIVE LANDSCAPE

Domestic manufacturers dominate

Sales of drinking milk products in Poland in 2018 were led by two domestic producers, namely SM Mlekpol and SM Mlekovita. They have each cemented their leadership through a well-developed distribution network, decades-long presence in Poland, low costs of production due to direct cooperation with domestic farmers, and extensive advertising campaigns, resulting in similar value shares.

Conflict exists between raw milk suppliers and manufacturers

While Poland is the largest dairy producer in Central and Eastern Europe, it is often plagued by inconsistencies in the prices of raw milk. In 2016, the Polish dairy industry had serious issues in gathering the necessary amounts of milk for processing due to the unstable global economy, fewer cows, and global turmoil in dairy.

Few innovations are seen in drinking milk products

Apart from quickly developing soy milk and other milk alternatives, there was little new progress within drinking milk products in Poland in 2017 and 2018. Companies have shifted their attention towards maintaining sales and focusing on more profitable categories, such as yoghurt.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Poland?
What are the major brands in Poland?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Poland - Category analysis

HEADLINES

PROSPECTS

The future of cow’s milk is uncertain

Bright prospects for milk alternatives

The balance tips between fresh and shelf stable milk

COMPETITIVE LANDSCAPE

Domestic manufacturers dominate

Conflict exists between raw milk suppliers and manufacturers

Few innovations are seen in drinking milk products

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 2 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 7 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Foodservice operators follow the major packaged food trends
Customers value local products
Both domestic and international companies present

Consumer Foodservice

Favourable socioeconomic situation fuels the development of consumer foodservice
Government policies threaten foodservice
New business models thrive

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Drinking Milk Products in Poland

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Executive Summary

New Report Guarantee

PROSPECTS

The future of cow’s milk is uncertain

Bright prospects for milk alternatives

The balance tips between fresh and shelf stable milk

COMPETITIVE LANDSCAPE

Domestic manufacturers dominate

Conflict exists between raw milk suppliers and manufacturers

Few innovations are seen in drinking milk products

Samples

Overview

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Table of Contents

Drinking Milk Products in Poland - Category analysis

HEADLINES

PROSPECTS

The future of cow’s milk is uncertain

Bright prospects for milk alternatives

The balance tips between fresh and shelf stable milk

COMPETITIVE LANDSCAPE

Domestic manufacturers dominate

Conflict exists between raw milk suppliers and manufacturers

Few innovations are seen in drinking milk products

CATEGORY DATA

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Thriving economy fuels growth of packaged food

Changes in lifestyles determine dynamics

International corporations lead

Discounters expand

Current trends likely to intensify

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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