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Learn moreOct 2020
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Reduced foodservice offers (apart from takeout and delivery options) and local consumers spending more time at home during the lockdown resulted in greater demand for drinking milk products in Q2, as Poles spent more time cooking and preparing their own milk-based hot and cold beverages including coffee, whilst working from home wherever possible. This upturn in demand positively impacted most types of drinking milk products including fresh milk, with full fat recording marginally higher retail volume growth due to its natural perception, while shelf stable milk benefited from a certain level of stockpiling as this product offers a longer shelf life in terms of non-refrigerated storage before opening, thereby addressing concerns over fresh milk availability in addition to reducing the need to visit a grocery retailer during the pandemic.
Drinking milk products in Poland continued to be led by two domestic local milk companies in 2020, namely SM Mlekpol and SM Mlekovita. These players have both cemented their leadership through well-developed distribution networks, their long presence in Poland, low costs of production due to direct cooperation with domestic farmers, and extensive advertising campaigns, resulting in similar value shares at the end of the review period, with both gaining further ground during lockdown.
There were concerted efforts to promote the benefits of drinking fresh cow’s milk in Poland in 2020, driven by the Polish National Association of Dairy Cooperatives. This was mainly due to the fact that in Poland, there is high milk production and at the same time high export volume, while The Ministry of Agriculture and Rural Development published a list of companies in April 2020 which had imported milk into Poland in Q1 in an attempt to highlight the number of players which were continuing to use foreign milk to produce a number of dairy products rather than supporting local production.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Poland with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.