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Country Report

Drinking milk products in

Drinking Milk Products in Poland

Oct 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Reduced foodservice and home confinement during lockdown increase retail demand for drinking milk products

Reduced foodservice offers (apart from takeout and delivery options) and local consumers spending more time at home during the lockdown resulted in greater demand for drinking milk products in Q2, as Poles spent more time cooking and preparing their own milk-based hot and cold beverages including coffee, whilst working from home wherever possible. This upturn in demand positively impacted most types of drinking milk products including fresh milk, with full fat recording marginally higher retail volume growth due to its natural perception, while shelf stable milk benefited from a certain level of stockpiling as this product offers a longer shelf life in terms of non-refrigerated storage before opening, thereby addressing concerns over fresh milk availability in addition to reducing the need to visit a grocery retailer during the pandemic.

Domestic players strengthen leadership of drinking milk products but private label offers greater affordability across the category

Drinking milk products in Poland continued to be led by two domestic local milk companies in 2020, namely SM Mlekpol and SM Mlekovita. These players have both cemented their leadership through well-developed distribution networks, their long presence in Poland, low costs of production due to direct cooperation with domestic farmers, and extensive advertising campaigns, resulting in similar value shares at the end of the review period, with both gaining further ground during lockdown.

Local organisations continue to promote benefits of cow’s milk and the importance of supporting Polish production

There were concerted efforts to promote the benefits of drinking fresh cow’s milk in Poland in 2020, driven by the Polish National Association of Dairy Cooperatives. This was mainly due to the fact that in Poland, there is high milk production and at the same time high export volume, while The Ministry of Agriculture and Rural Development published a list of companies in April 2020 which had imported milk into Poland in Q1 in an attempt to highlight the number of players which were continuing to use foreign milk to produce a number of dairy products rather than supporting local production.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Poland?
What are the major brands in Poland?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced foodservice and home confinement during lockdown increase retail demand for drinking milk products

Domestic players strengthen leadership of drinking milk products but private label offers greater affordability across the category

Local organisations continue to promote benefits of cow’s milk and the importance of supporting Polish production

RECOVERY AND OPPORTUNITIES

Return to normalisation from 2021 for retail sales of drinking milk products but certain trends are likely to remain prevalent going forward

Rising interest in organic produce to be supported by greater availability and private label expansion

Milk alternatives to remain as strongest performer, with expansion gradually driving down average unit price

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 2 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 7 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

COVID-19: Lockdown, losses, liability
Legal environment adding to existing challenges
Slow Recovery

Consumer Foodservice

Consumer foodservice forced to adopt new business models
Support for consumer foodservice pre- and post-lockdown
Economic uncertainty taints growth

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Drinking Milk Products in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Reduced foodservice and home confinement during lockdown increase retail demand for drinking milk products

Domestic players strengthen leadership of drinking milk products but private label offers greater affordability across the category

Local organisations continue to promote benefits of cow’s milk and the importance of supporting Polish production

Samples

Overview

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Table of Contents

Drinking Milk Products in Poland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reduced foodservice and home confinement during lockdown increase retail demand for drinking milk products

Domestic players strengthen leadership of drinking milk products but private label offers greater affordability across the category

Local organisations continue to promote benefits of cow’s milk and the importance of supporting Polish production

RECOVERY AND OPPORTUNITIES

Return to normalisation from 2021 for retail sales of drinking milk products but certain trends are likely to remain prevalent going forward

Rising interest in organic produce to be supported by greater availability and private label expansion

Milk alternatives to remain as strongest performer, with expansion gradually driving down average unit price

CATEGORY DATA

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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