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Country Report

Drinking milk products in

Drinking Milk Products in Poland

Aug 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Bright prospects for milk alternatives and lactose free milk

Soy drinks and other milk alternatives are expected to perform strongly over the forecast period. Growth will be boosted by an increasing number of health-orientated consumers, vegetarians avoiding milk, and vegans.

Fresh milk increasingly popular due to wider availability

Polish consumers are increasingly aware of the health benefits of fresh milk, leading fresh milk to record stronger retail volume growth than shelf stable milk over the review period and into 2019. An additional important factor is the growing availability of packaged fresh milk in rural areas.

Production of cow’s milk to be supported by the government

Cow’s milk will undoubtedly remain the largest category within drinking milk products over the forecast period and indeed one of the largest industries in Poland. The industry is heavily interwoven with Polish and European laws, regulations and global trends.

COMPETITIVE LANDSCAPE

Domestic manufacturers dominate thanks to strong distribution and brand loyalty

Sales of drinking milk products in Poland in 2019 were led by two domestic local milk companies, namely SM Mlekpol and SM Mlekovita. They have each cemented their leadership through well-developed distribution networks, their long presence in Poland, low costs of production due to direct cooperation with domestic farmers, and extensive advertising campaigns, resulting in similar value shares at the end of the review period.

Consolidation expected within milk

The competitive landscape within milk may witness high levels of consolidation over the forecast period. Domestic players, which form the majority of the competitive landscape, are already discussing the need for consolidation.

Alpro remains the leading brand in milk alternatives despite losing share

Alpro, locally managed by Sante A Kowalski, remained the leading brand in milk alternatives in 2019, mainly due to its strong position in soy drinks. The brand offers a wide portfolio of products consisting of various flavours and formats of milk alternatives, although its main competitive advantage is its long history in the country which has led to strong brand recognition.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Poland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Poland?
What are the major brands in Poland?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Poland - Category analysis

HEADLINES

PROSPECTS

Bright prospects for milk alternatives and lactose free milk

Fresh milk increasingly popular due to wider availability

Production of cow’s milk to be supported by the government

COMPETITIVE LANDSCAPE

Domestic manufacturers dominate thanks to strong distribution and brand loyalty

Consolidation expected within milk

Alpro remains the leading brand in milk alternatives despite losing share

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes and health-consciousness contribute to growth

Changes in lifestyle determine dynamics

Strong competition between international and local players, as well as private label

Expansion leads discounters to take share from other modern grocery retailers

Health and wellness trends and rising incomes set to contribute to growth

FOODSERVICE

Sales to Foodservice

Foodservice operators follow the major packaged food trends from retail
Customers value local suppliers and products
Opportunities for sales of ice cream to foodservice

Consumer Foodservice

Rising incomes and changing lifestyles fuel the development of consumer foodservice
New business models are thriving in the country
The use of technology to cut costs and give foodservice players an advantage

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Drinking Milk Products in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Bright prospects for milk alternatives and lactose free milk

Fresh milk increasingly popular due to wider availability

Production of cow’s milk to be supported by the government

COMPETITIVE LANDSCAPE

Domestic manufacturers dominate thanks to strong distribution and brand loyalty

Consolidation expected within milk

Alpro remains the leading brand in milk alternatives despite losing share

Samples

Overview

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Table of Contents

Drinking Milk Products in Poland - Category analysis

HEADLINES

PROSPECTS

Bright prospects for milk alternatives and lactose free milk

Fresh milk increasingly popular due to wider availability

Production of cow’s milk to be supported by the government

COMPETITIVE LANDSCAPE

Domestic manufacturers dominate thanks to strong distribution and brand loyalty

Consolidation expected within milk

Alpro remains the leading brand in milk alternatives despite losing share

CATEGORY DATA

Packaged Food in Poland - Industry Overview

EXECUTIVE SUMMARY

Rising disposable incomes and health-consciousness contribute to growth

Changes in lifestyle determine dynamics

Strong competition between international and local players, as well as private label

Expansion leads discounters to take share from other modern grocery retailers

Health and wellness trends and rising incomes set to contribute to growth

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

DEFINITIONS

SOURCES

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