In 2023, the Polish drinking milk market was significantly dominated by the five largest brand owners (SM Mlekpol, SM Mlekovita, OSM Lowicz, OSM Piatnica, SM Gostyn), who together accounted for over 60% of the value of drinking milk sold in the country. This excludes Jeronimo Martins, a retailer and owner of the largest discount chain, Biedronka.
Over the forecast period from 2023 to 2028, a broadening interest in diverse drinking milk products is expected among Polish consumers. Even though the traditional preference for cow's milk is expected to continue, as its price will remain competitive and the quality superb, it will struggle with an increasing demand for alternative milk products.
Quality assurance is a crucial aspect of the dairy sector. With tightening standards compelling food producers to invest in infrastructure and quality control to remain competitive, an increased societal awareness of food safety is prompting the dairy sector to enhance the safety and image of dairy products.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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