Demographic changes will provide a constraint to the drinking milk category in the coming years as young people continue to emigrate and fewer children are born year on year. Instead, demand will shift towards young adults aged 20-40 years, who are drinking functional milks as a way to increase their protein intake per day and improve sports and fitness performance.
The majority of the Croatian population consume milk on daily basis with most consumers switching to fresh milk, which is considered much healthier than shelf stable milk. Indeed, consumers are more and more health-cautious and continue to turn to organic and fresh products.
Average prices are expected to rise in the drinking milk category which will strike a discord with Croatians who are very price sensitive when it comes to milk. For the most part Croatian consumers prefer milk from Croatian farms, however given the economic prospects, consumers will likely choose price over origin.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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