ESL milk is fresh milk with an extended shelf life, which means that it lasts for longer and does not spoil as quickly as standard fresh milk but is still perceived as more natural than the shelf stable format. It has a refrigerated life of 21-60 days, filling the gap between pasteurised milk (which has a refrigerated life of approximately 10-15 days), and UHT milk (which can last 3-6 months without a refrigerator).
In line with previous home seclusion and restrictions on outdoor activities, coffee became one of the most popular drinks to consume at home during the pandemic. Many remote workers even invested in coffee machines due to flexible work schedules, as they spent greater time at home rather than attending the office.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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