Players like Etika Holdings Sdn Bhd and Farm Fresh Bhd are expected to collaborate closely with overseas dairy farms, especially in Australia, to import more quality fresh and shelf stable milk. For instance, Etika Holdings Sdn Bhd launched Aussie Fresh in September 2021 and Farm Fresh Bhd is likely to expand its Yarra Farm (imported from Australia) line of quality fresh milk.
Dutch Lady Milk Industries Bhd, Etika Holdings Sdn Bhd and Farm Fresh Bhd are all expected to organise seasonal bundle sales with further price promotions to boost sales. For instance, Etika Holdings Sdn Bhd launched six multipacks of 200ml shelf stable milk under its Gooday brand in July 2021 priced at MYR7.
Fraser & Neave Holdings Bhd has invested in a new production plant for fresh milk in 2022 as it looks to benefit from the increased demand for fresh milk. The company relies mainly on imported drinking milk products from Australia and hence it is setting up local production in Malaysia in order to achieve cost efficiency and expand production locally.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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