In 2020, drinking milk products responded well to the COVID-19 pandemic as consumers spent more time at home and therefore consumed more products than they usually would. Likewise, inflated unit prices also led to more significant current value growth.
Shelf stable milk in Kazakhstan will continue record stronger growth than fresh milk in 2021.
In 2021, full-fat milk will continue to be the most popular type in both shelf stable milk and fresh milk. There are two main reasons that support the consumption of milk with a fat content of 3.
Over the forecast period, shelf stable milk will continue to dominate sales in Kazakhstan due to logistical and infrastructure problems. Shelf stable milk will therefore be more practical as consumers can buy it in bulk and keep it stored in their homes for some time.
Over the forecast period, full-fat milk is expected to remain a popular option amongst consumers as the product area is valued for its nutritional value. However, many consumers are becoming more aware of the calories they consume, especially in urban areas, which could lead to slowed demand.
With the growing awareness of health concerns among high-income Kazakhstanis living in the large towns and cities of the country, there is growing demand for plant-based milk products, which are perceived as being hypoallergenic, safer and more beneficial to the health. In addition, the growing popularity of vegetarianism in Kazakhstan, especially among younger consumers with strong purchasing power, is having a positive impact on the sales of such brands as Bite, Zdorovye Menu, Green Milk or Aroy-D, which can already boast a good distribution network and a strong presence not only on the shelves of modern retailers, but also at traditional grocers.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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