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Country Report

Drinking milk products in

Drinking Milk Products in the US

Oct 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Full fat milk continues to outperform semi skimmed and fat-free varieties

In fresh milk, full fat varieties are most dynamic, followed by semi skimmed products and then fat-free products. Fat as a nutrient has gained a more positive reputation in recent years, and a variety of diets, such as the ketogenic diet, call for healthy fats as a source of energy.

Strong growth opportunities in other milk alternatives

Milk alternatives has been gaining lots of attention recently with its dynamic growth and wide variety of new product types. While many varieties are showing strong growth, others are not performing so well.

Despite declining slightly, organic milk is still performing better than overall fresh milk

With fresh milk sales down overall, organic milk is still outperforming the category as a whole. Organic milk showed continued declines in 2019, but products with organic certification still managed to gain share in the overall fresh milk category.

COMPETITIVE LANDSCAPE

Ripple gains share with pea-based milk alternative

Ripple launched its pea protein milk alternative in 2016, and the brand has been recording a strong performance ever since. Ripple’s milk alternative line is comprised of a variety of different SKUs, with flavours like original, vanilla and chocolate, and both sweetened and unsweetened varieties as well.

Private label outperforms the overall milk alternatives category

Throughout packaged food, private label lines have been showing a solid performance over the past few years. Consumers are generally viewing private label products in a better light and are realising that these products provide great value at a lower price.

Animal abuse scandal softens growth for fairlife

After years of strong growth, a video released in June 2019 displaying animal abuse at Fair Oaks Farm moderated sales projections for fairlife. The video showed workers physically abusing cows, and it displayed cows living in very poor conditions.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in USA?
What are the major brands in USA?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in the US - Category analysis

HEADLINES

PROSPECTS

Full fat milk continues to outperform semi skimmed and fat-free varieties

Strong growth opportunities in other milk alternatives

Despite declining slightly, organic milk is still performing better than overall fresh milk

COMPETITIVE LANDSCAPE

Ripple gains share with pea-based milk alternative

Private label outperforms the overall milk alternatives category

Animal abuse scandal softens growth for fairlife

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food evolves to meet changing consumer needs

Packaged food remains coloured by disruption

Competition is fierce in the changing packaged food landscape

Internet retailing looks ever more like a lurking giant

Steady industry growth projected, but potential pitfalls could materialise

FOODSERVICE

Sales to Foodservice

Products generally viewed as unhealthy have more opportunity in foodservice
Plant-based alternatives show significant growth in foodservice
More accountability for foodservice operators means more selectivity when purchasing ingredients

Consumer Foodservice

Consumer foodservice offers vital gateway to new and unique food items
Effective technology platforms becoming increasingly important
Selectivity increasingly defines foodservice spending among consumers

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Drinking Milk Products in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Full fat milk continues to outperform semi skimmed and fat-free varieties

Strong growth opportunities in other milk alternatives

Despite declining slightly, organic milk is still performing better than overall fresh milk

COMPETITIVE LANDSCAPE

Ripple gains share with pea-based milk alternative

Private label outperforms the overall milk alternatives category

Animal abuse scandal softens growth for fairlife

Samples

Overview

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Table of Contents

Drinking Milk Products in the US - Category analysis

HEADLINES

PROSPECTS

Full fat milk continues to outperform semi skimmed and fat-free varieties

Strong growth opportunities in other milk alternatives

Despite declining slightly, organic milk is still performing better than overall fresh milk

COMPETITIVE LANDSCAPE

Ripple gains share with pea-based milk alternative

Private label outperforms the overall milk alternatives category

Animal abuse scandal softens growth for fairlife

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Packaged food evolves to meet changing consumer needs

Packaged food remains coloured by disruption

Competition is fierce in the changing packaged food landscape

Internet retailing looks ever more like a lurking giant

Steady industry growth projected, but potential pitfalls could materialise

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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