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Country Report

Drinking milk products in

Drinking Milk Products in the US

26 pages, Sep 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite declining milk consumption, government subsidies set to encourage continued production, resulting in likely glut

The USDA’s Margin Protection Program for Dairy provides a safety net for dairy farmers, incentivising continued production even when sales are waning. As such, US dairy production is not slowing despite negative growth in sales, resulting in a growing oversupply of milk.

Organic milk producers forced to address prospect of saturation as growth stalls and uncertainty lingers over future growth potential

Recent years have seen many dairy farmers switch their mechanisms of production to meet rising demand for organic milk. Some of this demand comes from consumers interested in products perceived as more natural and environmentally sustainable.

Milk set for more diversity as plant-based alternatives, fortified cow’s milk and alternative animal milk products burgeon

Oat milk is the latest plant-based milk alternative to appear on retail shelves. Gluten-free, naturally creamy and more environmentally sustainable than nut-based or soy-based milks due to lower water and GMO usage, oat milk is set to capitalise on multiple lifestyle trends as it is introduced into more stores across the country.

COMPETITIVE LANDSCAPE

Dairy milk brands to focus on whole milk, new marketing initiatives to counter packaging and nutrient-focused trends leveraged by plant-based alternatives

The consumer preference for appealing packaging is reflected in plant-based beverage bottles, consistent with the products’ relatively new introduction to the market. Cow’s milk manufacturers are now seeking to capitalise on these trends by reinventing their product packaging to mimic these trends.

As consumption declines, milk manufacturers may seek new outlets for dairy milk and new versatility for use in other products

As milk consumption wanes, dairy companies are utilising excess milk to diversify their product ranges. Both conventional and organic brands are responding to dairy industry trends in this manner by converting milk into butter, powdered milk and cheeses that have a longer shelf life than fluid milk.

Amidst waning milk consumption and falling prices, struggling Dean Foods manages to generate growth through flavoured milk

With the proliferation of drinking milk varieties, many consumers are abandoning their allegiance to name-brands and showing an overall preference for the lower prices offered by private label. While private label milk is undercutting Dean Foods, the largest single brand in a price-sensitive category, whole and flavoured milk offer the company some relief.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in USA?
What are the major brands in USA?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in the US - Category analysis

HEADLINES

PROSPECTS

Despite declining milk consumption, government subsidies set to encourage continued production, resulting in likely glut

Organic milk producers forced to address prospect of saturation as growth stalls and uncertainty lingers over future growth potential

Milk set for more diversity as plant-based alternatives, fortified cow’s milk and alternative animal milk products burgeon

COMPETITIVE LANDSCAPE

Dairy milk brands to focus on whole milk, new marketing initiatives to counter packaging and nutrient-focused trends leveraged by plant-based alternatives

As consumption declines, milk manufacturers may seek new outlets for dairy milk and new versatility for use in other products

Amidst waning milk consumption and falling prices, struggling Dean Foods manages to generate growth through flavoured milk

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2013-2018
Table 2 Sales of Drinking Milk Products by Category: Value 2013-2018
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2013-2018
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2014-2018
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2015-2018
Table 7 Distribution of Drinking Milk Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2018-2023
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2018-2023
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2018-2023

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market

Revamping of traditional concepts of packaged food products

Mergers and acquisitions continue to provide opportunities for growth

Online grocery retailing slated for aggressive expansion

Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice

Plant-based alternatives sprouting up in foodservice outlets
Potential for future growth via foodservice investments
Retail-orientated manufacturers try their hand at foodservice

Consumer Foodservice

Restaurants within retail outlets offer continued upside
Fast food automation seen as opportunity to increase sales
Pop-up restaurants emerging in major cities

CATEGORY DATA

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: Value 2013-2018
Table 18 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 19 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 20 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 22 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 23 Penetration of Private Label by Category: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format: % Value 2013-2018
Table 25 Distribution of Packaged Food by Format and Category: % Value 2018
Table 26 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

Megatrends

Country Report

Drinking Milk Products in the US

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Executive Summary

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PROSPECTS

Despite declining milk consumption, government subsidies set to encourage continued production, resulting in likely glut

Organic milk producers forced to address prospect of saturation as growth stalls and uncertainty lingers over future growth potential

Milk set for more diversity as plant-based alternatives, fortified cow’s milk and alternative animal milk products burgeon

COMPETITIVE LANDSCAPE

Dairy milk brands to focus on whole milk, new marketing initiatives to counter packaging and nutrient-focused trends leveraged by plant-based alternatives

As consumption declines, milk manufacturers may seek new outlets for dairy milk and new versatility for use in other products

Amidst waning milk consumption and falling prices, struggling Dean Foods manages to generate growth through flavoured milk

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Overview

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Table of Contents

Drinking Milk Products in the US - Category analysis

HEADLINES

PROSPECTS

Despite declining milk consumption, government subsidies set to encourage continued production, resulting in likely glut

Organic milk producers forced to address prospect of saturation as growth stalls and uncertainty lingers over future growth potential

Milk set for more diversity as plant-based alternatives, fortified cow’s milk and alternative animal milk products burgeon

COMPETITIVE LANDSCAPE

Dairy milk brands to focus on whole milk, new marketing initiatives to counter packaging and nutrient-focused trends leveraged by plant-based alternatives

As consumption declines, milk manufacturers may seek new outlets for dairy milk and new versatility for use in other products

Amidst waning milk consumption and falling prices, struggling Dean Foods manages to generate growth through flavoured milk

CATEGORY DATA

Packaged Food in the US - Industry Overview

EXECUTIVE SUMMARY

Innovation emerges as key to growth in an increasingly competitive market

Revamping of traditional concepts of packaged food products

Mergers and acquisitions continue to provide opportunities for growth

Online grocery retailing slated for aggressive expansion

Further consolidation and innovation expected

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

CATEGORY DATA

MARKET DATA

SOURCES

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