Concerns over sustainability have continued to grow in recent years, and consumers are increasingly looking for ways to reduce their environmental impact. Many consumers aim to make dietary choices that are more sustainable, such as reducing their consumption of meat or dairy products.
Whilst the pandemic shifted sales from foodservice to retail, it also led to distribution changes within the retail landscape. In 2020, sales saw strong growth through bricks-and-mortar channels such as supermarkets, hypermarkets and discounters.
As new brands emerge and the drinking milk products category becomes increasingly fragmented, it will be important for companies to continue to innovate and establish a strong positioning. A health and wellness positioning will be one way for companies to attract consumers’ attention, as brands with health-related attributes have grown quickly in recent years and will continue to perform well.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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