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Learn moreNov 2020
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With foodservice establishments like restaurants or diners and institutional channels such as schools being closed at various times in 2020 across the different states in the US, this saw sales through the foodservice channel collapse. On the other hand, retail sales of drinking milk products have seen a marked increase in sales.
With foodservice locations closed at the beginning of the COVID-19 outbreak, and institutional outlets such as schools also shut down, milk producers had excess supplies of the product. While there was a spike in retail sales to help pick up some of the slack, this was not able to completely offset the loss of sales to the foodservice channel.
The COVID-19 pandemic has put health and diet at the forefront of many consumers’ minds, not just in terms of immunity-boosting foods, but also foods that have a positive overall impact on overall health. Plant-based foods have a positive reputation and could benefit from this renewed interest in health.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in USA with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.