Following a period of remarkable changes in consumer habits, the post-pandemic scenario for drinking milk products will continue to be driven mostly by cow’s milk. This product is considered essential by Brazilian consumers, and with a possible improvement in the economic scenario in the coming years, prices should stabilise again and favour consumption.
In recent years, many dairy products have been launched to respond the needs of lactose-intolerant consumers and those with allergies. This movement has been especially noticeable in baby food, since milk is considered essential for children’s bone development and therefore parents are looking for options that do not remove cow’s milk completely from babies’ diets.
There are an increasing number of consumers looking to make more sustainable food choices; however, these consumers do not always seek reliable sources of information. Generation Z, for example, extensively uses social media to stay informed about production processes, sustainability, health, politics, etc.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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