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Milk is a traditional Brazilian staple food that shows good penetration across households of most income levels and in most regions of the country. It is seen as a healthy source of protein and Brazilians generally favour its consumption daily.
Milk value sales rise due to inflationary effects of truck drivers’ crisis, whilst volume suffers
The week-long strike led by truck drivers protesting about the exorbitant prices of diesel fuel virtually shattered expectations of 2018 being a better year in consumption terms due to production losses and price increases resulting from the strike. Several major companies and news outlets reported major losses in raw material production, with milk harvesters having to dispose of thousands of litres of milk.
Other milk alternatives receive large-scale investments – ahead of their time?
The most dynamic category in drinking milk products in 2018 was other milk alternatives, partially due to its small consumption base but also because of several other key drivers on both demand and supply front. The aversion to soy-based products seen in recent years remained in place and is attributed to the general perception that soy is harmful to the environment as it is a monoculture and the negatives outweigh the positives because most soy in the country is genetically modified.
Coca-Cola saves Ades line through launching new almond and coconut milks
On the supply side, three conglomerates announced in 2018 that they were entering the non-soy drinks alternatives category. Firstly, Coca-Cola Co revamped its Ades line, which is successful within other milk alternatives in Latin American countries, through new product developments, including two flavours of almond milk (natural and vanilla) and one of natural coconut milk.
Anheuser-Busch InBev and Groupe Danone enter other milk alternatives
Other beverage and food conglomerates entered the other milk alternatives category in Brazil in 2018, showing the industry response to growing consumer demand for these products. Anheuser-Busch InBev launched coconut milk in four different flavours (although only two were available to date in regular markets) through its national brand Do Bem, acquired in 2016.
Dairy Partners Americas Brasil maintains leadership whilst Groupe Lactalis tries to consolidate its presence
Whilst drinking milk products is a significantly fragmented category, Dairy Partners Americas Brasil holds the leading value share largely due to its strong position in the large powder milk category with brands like Leite Ninho. The joint venture between Nestlé and Fonterra also has successful flavoured milk brands like Nescau and Nesquik.
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Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Drinking milk products industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Drinking milk products in Brazil market research report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
What is the market size of Drinking milk products in Brazil?
What are the major brands in Brazil?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
2018 truck driver crisis turns off the light at the end of the tunnel seen in late 2017
Incumbents lose share and mitigate with acquisitions, while regional players grow
High-end consumers seek convenience, while others continue to seek bargains
Post-election 2018 supports a positive outlook, while regulations create uncertainty
Sales to foodservice
Retail volume sales to foodservice operators increase as manufacturers innovate with internet retailing Several sauces, dressings and condiments categories continue to see growth Snacks sales to bakery products fast food outlets, or padarias, suffer as convenience stores gain relevance
Slightly optimistic expectations for 2018 remain unmet, while future prospects call for modest growth Consumers begin to prefer experiences over things and digital channels have increasing influence Healthy living and experience trends begin to shape mindful eating, including sustainability and veganism
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018 Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018 Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023 Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Packaged Food by Category: Volume 2013-2018 Table 6 Sales of Packaged Food by Category: Value 2013-2018 Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018 Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018 Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018 Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018 Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018 Table 12 Penetration of Private Label by Category: % Value 2013-2018 Table 13 Distribution of Packaged Food by Format: % Value 2013-2018 Table 14 Distribution of Packaged Food by Format and Category: % Value 2018 Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023 Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023 Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023 Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
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Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.