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Country Report

Drinking milk products in

Drinking Milk Products in Taiwan

Sep 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Frozen milk concentrate imports increase in summer due to strong domestic demand for fresh milk

Demand for cold drinks generally increases in the summer time in Taiwan due to the rise in average temperature – and milk tea is a common choice for Taiwanese consumers. However, the levels of locally produced fresh milk are not enough to supply the market demand in the summer.

Milk alternatives a strong product area in Taiwan, albeit seeing modest growth

Milk alternatives, which includes soy, grain, oat and plant-based drinks, such as sesame or nuts, are familiar to most Taiwanese due to the long-standing presence of the main ingredients, which are perceived as having a high nutritional value among consumers. Non-dairy milk alternatives also target vegans and those allergic to dairy products.

Increasing popularity of drip coffee providing a boost to fresh milk sales

Drip coffee is enjoying increasing popularity in Taiwan, with many people even seeing it as a daily necessity and often likely to look for a product offering better quality with a premium taste. This increasing demand for coffee is also leading to a rise in demand for fresh milk.

COMPETITIVE LANDSCAPE

Uni-President maintains lead with wide range and well-supported brands

Uni-President Enterprises Corp, the leading player in drinking milk products, offers a wide product portfolio in this category, including flavoured and non-flavoured milk drinks, fresh milk, FF milk, soy drinks, other milk alternatives and milk alternatives. It enjoys strong brand awareness thanks to its wide product portfolio across packaged food.

I-Mei Foods launches “coffee milk”, while Milk House and Louisa Coffee team up in a coffee/milk double act

I-Mei Foods, a traditional player in the packaged food market, launched its coffee milk product in early 2019, which has been enjoying high awareness and popularity levels. This has been helped by the fact that the product – which has more than 50% added milk – has, to date, had very little competition.

New Wan Dan brand launched by Wei Chuan Foods Corp

After being involved in a food scandal in the earlier part of the review period, particularly affecting its Lin Feng Yin brand, Wei Chuan Foods Corp is looking improve its image among consumers in Taiwan. Wei Chuan, as with all the other major players in milk, noted consumer preferences moving towards milk from independent small farmers after the food scandal.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Taiwan?
What are the major brands in Taiwan?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Taiwan - Category analysis

HEADLINES

PROSPECTS

Frozen milk concentrate imports increase in summer due to strong domestic demand for fresh milk

Milk alternatives a strong product area in Taiwan, albeit seeing modest growth

Increasing popularity of drip coffee providing a boost to fresh milk sales

COMPETITIVE LANDSCAPE

Uni-President maintains lead with wide range and well-supported brands

I-Mei Foods launches “coffee milk”, while Milk House and Louisa Coffee team up in a coffee/milk double act

New Wan Dan brand launched by Wei Chuan Foods Corp

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Value growth outstrips volume growth in packaged food as consumers look to added value

Increasingly hectic lifestyles boost demand for convenience

Companies and brands offering more natural food register strong growth

Internet retailing gains ground as supermarkets and convenience stores remain dominant

Health and wellness to become more important in an increasingly competitive industry

FOODSERVICE

Sales to Foodservice

The shift towards fast casual dining influences the supply of packaged food to the foodservice industry
Growth in foodservice volume sales linked to rising demand due to the increasing reluctance to cook at home
Takeaway orders become more important, influencing trends in the foodservice supply of packaged food

Consumer Foodservice

Specialist coffee shops and dessert cafés among the most dynamic formats in consumer foodservice in 2019
Indulgence remains at least as important as often wellness in terms of attracting consumers
Food delivery apps continue to present challenges and opportunities to established foodservice players

Category Data

Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

Megatrends

Country Report

Drinking Milk Products in Taiwan

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Executive Summary

New Report Guarantee

PROSPECTS

Frozen milk concentrate imports increase in summer due to strong domestic demand for fresh milk

Milk alternatives a strong product area in Taiwan, albeit seeing modest growth

Increasing popularity of drip coffee providing a boost to fresh milk sales

COMPETITIVE LANDSCAPE

Uni-President maintains lead with wide range and well-supported brands

I-Mei Foods launches “coffee milk”, while Milk House and Louisa Coffee team up in a coffee/milk double act

New Wan Dan brand launched by Wei Chuan Foods Corp

Samples

Overview

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Table of Contents

Drinking Milk Products in Taiwan - Category analysis

HEADLINES

PROSPECTS

Frozen milk concentrate imports increase in summer due to strong domestic demand for fresh milk

Milk alternatives a strong product area in Taiwan, albeit seeing modest growth

Increasing popularity of drip coffee providing a boost to fresh milk sales

COMPETITIVE LANDSCAPE

Uni-President maintains lead with wide range and well-supported brands

I-Mei Foods launches “coffee milk”, while Milk House and Louisa Coffee team up in a coffee/milk double act

New Wan Dan brand launched by Wei Chuan Foods Corp

CATEGORY DATA

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Value growth outstrips volume growth in packaged food as consumers look to added value

Increasingly hectic lifestyles boost demand for convenience

Companies and brands offering more natural food register strong growth

Internet retailing gains ground as supermarkets and convenience stores remain dominant

Health and wellness to become more important in an increasingly competitive industry

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

SOURCES

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