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Country Report

Drinking milk products in

Drinking Milk Products in Taiwan

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Increasing popularity of drip coffee providing a boost to fresh milk sales

During the COVID-19 outbreak, there was a shift from fresh to shelf-stable dairy, with UHT milk soaring at the expense of fresh milk. This can be attributed to widespread stockpiling due to fears of supermarkets running out of supplies.

Flavoured milk drink sales supported by rising interest in fresh milk tea

Milk tea has always been a popular drink among consumers in Taiwan. Previously, milk tea was used to emphasise the use of different tea flavours like black tea, green tea and oolong tea.

Wide product range and strong marketing support key to success of leading brands

Uni-President Enterprises Corp, the leading player in drinking milk products, offers a wide product portfolio, including flavoured and non-flavoured milk drinks, fresh milk, FF milk, soy drinks, other milk alternatives and milk alternatives. The company enjoys strong brand awareness thanks to its wide product portfolio across packaged food.

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Drinking Milk Products Market Sample Report Drinking Milk Products Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Drinking milk products in Taiwan?
What are the major brands in Taiwan?
How are volatile farmgate prices for milk impacting retail prices and sales performance?
What are the market opportunities for ethically sourced dairy items?
Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

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Drinking Milk Products in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increasing popularity of drip coffee providing a boost to fresh milk sales

Flavoured milk drink sales supported by rising interest in fresh milk tea

Wide product range and strong marketing support key to success of leading brands

RECOVERY AND OPPORTUNITIES

Balanced consumption between seasons key to developing drinking milk products

Demand for coffee milk to continue rising in line with overall coffee trend

Leading brands look to convey smaller local farmer brand image

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2015-2020
Table 2 Sales of Drinking Milk Products by Category: Value 2015-2020
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2015-2020
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2016-2020
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2017-2020
Table 7 Distribution of Drinking Milk Products by Format: % Value 2015-2020
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2020-2025
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2020-2025
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2020-2025

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Struggling with lower custom in 2020, foodservice players try out some retailing lines
Growing need for quick-to-prepare food in foodservice
Takeaway convenience and sustainable packaging boosting foodservice channel

Consumer Foodservice

Home delivery thrives as the Taiwanese shelter from COVID-19
Social aspect of dining in foodservice outlets is increasingly important
Indulgence still the key factor in the foodservice attraction

Category Data

Chart 1 Packaged Food Value Sales Growth Scenarios: 2018-2025
Chart 2 Packaged Food Impact of Drivers on Value Sales: 2017-2025
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2015-2020
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2020-2025
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2020-2025

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2015-2020
Table 17 Sales of Packaged Food by Category: Value 2015-2020
Table 18 Sales of Packaged Food by Category: % Volume Growth 2015-2020
Table 19 Sales of Packaged Food by Category: % Value Growth 2015-2020
Table 20 GBO Company Shares of Packaged Food: % Value 2016-2020
Table 21 NBO Company Shares of Packaged Food: % Value 2016-2020
Table 22 LBN Brand Shares of Packaged Food: % Value 2017-2020
Table 23 Penetration of Private Label by Category: % Value 2015-2020
Table 24 Distribution of Packaged Food by Format: % Value 2015-2020
Table 25 Distribution of Packaged Food by Format and Category: % Value 2020
Table 26 Forecast Sales of Packaged Food by Category: Volume 2020-2025
Table 27 Forecast Sales of Packaged Food by Category: Value 2020-2025
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2020-2025
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2020-2025

Megatrends

Country Report

Drinking Milk Products in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Increasing popularity of drip coffee providing a boost to fresh milk sales

Flavoured milk drink sales supported by rising interest in fresh milk tea

Wide product range and strong marketing support key to success of leading brands

Samples

Overview

Why buy this report?

Samples FAQs about samples

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Table of Contents

Drinking Milk Products in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Increasing popularity of drip coffee providing a boost to fresh milk sales

Flavoured milk drink sales supported by rising interest in fresh milk tea

Wide product range and strong marketing support key to success of leading brands

RECOVERY AND OPPORTUNITIES

Balanced consumption between seasons key to developing drinking milk products

Demand for coffee milk to continue rising in line with overall coffee trend

Leading brands look to convey smaller local farmer brand image

CATEGORY DATA

Packaged Food in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on packaged food

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for packaged food?

FOODSERVICE

Sales to Foodservice

Consumer Foodservice

Category Data

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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