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Learn moreSep 2019
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Demand for cold drinks generally increases in the summer time in Taiwan due to the rise in average temperature – and milk tea is a common choice for Taiwanese consumers. However, the levels of locally produced fresh milk are not enough to supply the market demand in the summer.
Milk alternatives, which includes soy, grain, oat and plant-based drinks, such as sesame or nuts, are familiar to most Taiwanese due to the long-standing presence of the main ingredients, which are perceived as having a high nutritional value among consumers. Non-dairy milk alternatives also target vegans and those allergic to dairy products.
Drip coffee is enjoying increasing popularity in Taiwan, with many people even seeing it as a daily necessity and often likely to look for a product offering better quality with a premium taste. This increasing demand for coffee is also leading to a rise in demand for fresh milk.
Uni-President Enterprises Corp, the leading player in drinking milk products, offers a wide product portfolio in this category, including flavoured and non-flavoured milk drinks, fresh milk, FF milk, soy drinks, other milk alternatives and milk alternatives. It enjoys strong brand awareness thanks to its wide product portfolio across packaged food.
I-Mei Foods, a traditional player in the packaged food market, launched its coffee milk product in early 2019, which has been enjoying high awareness and popularity levels. This has been helped by the fact that the product – which has more than 50% added milk – has, to date, had very little competition.
After being involved in a food scandal in the earlier part of the review period, particularly affecting its Lin Feng Yin brand, Wei Chuan Foods Corp is looking improve its image among consumers in Taiwan. Wei Chuan, as with all the other major players in milk, noted consumer preferences moving towards milk from independent small farmers after the food scandal.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Drinking milk products industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Packaged Food market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.