While some steps are being taken to improve the sustainability of the dairy industry, for example with Fonterra aiming to have carbon-neutral farms by 2033, further steps will need to be taken for the industry to be in line with consumer demands. The dairy industry is one of the most important industries for New Zealand, both in terms of the consumption of dairy products by New Zealanders, as well as exports, with dairy products amongst the most exported goods.
For the upcoming season, Fonterra has reduced the farm gate price of milk from a range of NZD8.50 to NZD9.
To ensure the future growth of flavoured milk drinks, companies will be required to stay ahead of consumer habits. No added sugar variants will be an important part of ensuring the continued success of this category.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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