Drinking milk products is likely to experience decline over the forecast period, with Swiss milk production set to remain under pressure, due to uncertainties about the price of milk. In addition, increasingly health-conscious consumers in Switzerland are expected to contribute to greater demand for products with health and wellness features, cutting their overall milk consumption.
Goat milk is expected to post strong growth over the forecast period as it is aligned with the ongoing health and wellness trends. Goat milk is a lower calorie milk and goat milk products are a good alternative for people with a known allergy to cow's milk proteins.
Sustainability will remain a key topic and selling point over the forecast period, with various initiatives expected to take place. There will be a growing focus on packaging in particular, with players keen to offer recyclable and sustainable goods.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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