In line with rising health awareness, it is expected that consumers will continue to overwhelmingly prefer fresh milk to shelf stable products. Consumers consider such milk as containing fewer preservatives and therefore as being healthier.
As in most other categories, the pandemic had a positive impact on retail sales of drinking milk products. During and following lockdown, consumers worked and studied at home, and as such prepared and consumed more food and drink at home.
The upward trend in prices observed at the end of the review period is set to continue over the forecast period as global commodity prices rise and milk exports begin to recover. Another reason for the upward trend in prices is the increasing popularity of organic dairy products in Estonia, which command higher prices than standard products.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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