Environmental concerns are increasingly shaping consumer choices in drinking milk products and prompting manufacturers to take steps to improve their sustainability credentials. This will be possible through initiatives such as more efficient production and the use of more eco-friendly packaging.
Fresh milk products will face growing competition from plant-based alternatives over the forecast period. While the former now have the competitive advantage with regard to affordability, assisted by a lowered VAT rate of 10%, this is expected to change in the foreseeable future, as it is possible that plant-based products will be charged VAT at the same lower rate, compared to the current rate of 20% levied on such products.
Sour milk products which are positioned for drinking, such as flavoured acidophilic milk, could gain traction over the forecast period and thus present stronger competition to flavoured milk drinks The former appeal to health conscious consumers, thanks to their probiotic content and additional fortifications in the form of added calcium or vitamins. While their higher unit price compared to drinking milk products caused some concern in 2023, premium products such as these will see a growing demand in the short-medium term, fuelled by the improving financial situation of Slovak households and rising health awareness.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!