As a staple product, drinking milk is a mature category with limited volume growth potential due to high household penetration and Latvia’s declining population. The gradual return to pre-pandemic consumption patterns during the forecast period will support the rebound in foodservice volumes.
Competition from plant-based milks, notably soy drinks, will impede the development of drinking milk to an extent. Indeed, plant-based milk will continue to register strong volume and value sales growth over the forecast period, as the consumer base expands.
Although growing from a small base, e-commerce sales shows great promise over the forecast period. Food Union Group, a global ice cream and dairy production and distribution company has launched an e-commerce service in four European countries, including Latvia, delivering ice cream, dairy products, pastry and frozen food, directly to consumers.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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