In the Peruvian market, some flavoured milk drinks target adults. These include Gloria Shake, that is available in chocolate, moccachino, and cappuccino flavours, as well as Muu shake by Laive.
The expansion of Starbucks and Juan Valdez-style coffee shops will drive demand for shelf-stable milk in the foodservice channel during the forecast period. This type of coffee is considered expensive in the country, but at the same time is aspirational and attracts millennials and Generation Z.
Heightened budget-consciousness arising from the negative economic effects of COVID-19 is likely to encourage more aggressive discounting campaigns and other types of price-based promotions within drinking milk products during the early part of the forecast period. In particular, categories such as flavoured milk drinks are expected to witness an increase in such promotional activities as children return to school.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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