Executive Summary

Aug 2018
PROSPECTS
Other milk alternatives rebounds thanks to product innovation

Although suffering a current value decline from 2014, other milk alternatives registered slow recovery in 2018, mainly thanks to multiple launches by various leading players to adapt to the growing demand for premium products featuring innovative flavours and fashionable packaging. For instance, Hebei Yangyuan Zhihui Beverage introduced a new walnut milk series made by CET cold brewed technique in 2018, which used the walnut seed and peel to strengthen the nutritional value.

Premium soy milk is on the rise owing to its nutritional value

Noting the high lactose intolerance rate in China, to better satisfy the need of Chinese consumers Fujian Dali Food launched a premium soy milk brand, Dou Ben Dou, in April 2017, initiating a strong wave of premium soy milk across China. Following Dali, other local packaged food giants, including Inner Mongolia Yili Industrial Group, also successively entered soy milk by introducing premium-positioned brands in late 2017 and early 2018.

Fresh milk continues to outpace shelf stable milk because of its fresh positioning

Fresh milk, benefiting from its fresh and accordingly premium positioning, continued to register strong growth in 2018, and noticeably outpaced shelf stable milk. Fuelled by consumers’ pursuit of fresh and nutritious drinking milk products, fresh milk experienced rapid growth and growing popularity across the country.

COMPETITIVE LANDSCAPE
Inner Mongolia Yili maintains its lead in drinking milk products

Inner Mongolia Yili Industrial Group continued to lead drinking milk products in 2018, primarily owing to the strong growth of its premium shelf stable milk brand Satine. Responding to the stronger demand for premium dairy products with guaranteed quality, as well as the gifting tradition in China, Satine managed to impress consumers with its high-end positioning and exquisite gift wrapping, and was accordingly considered amongst the most popular gift options in dairy in China.

New Hope Dairy witnesses strong growth thanks to the popularity of fresh milk

Thanks to its strength in fresh milk, New Hope Dairy directly benefited from the strong performance of fresh milk over the review period, witnessing strong growth in its entire range of drinking milk products in 2018. On the one hand, by consistently acquiring various regional dairy players across the country, New Hope managed to widen the distribution of its fresh milk, and accordingly strengthened its awareness and reputation in the Chinese market.

Hebei Yangyuan Zhihui Beverage rebounds in 2018

Hebei Yangyuan Zhihui Beverage, despite seeing serious value declines in 2016 and 2017, witnessed strong growth in 2018, primarily thanks to the upgrading of its product portfolio, with the launch of more premium and fashionable products targeting the younger generation, along with the renewal of the company’s branding strategy. To better impress consumers with its new products, Yangyuan invited Wang Yuan, one of the most popular teenage idols in China, to be its brand ambassador, which enabled the brand to completely refresh its image with a trendy young positioning.

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Drinking Milk Products in China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking milk products in China?
  • What are the major brands in China?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in China - Industry Overview

EXECUTIVE SUMMARY

Packaged food grows steadily mainly thanks to convenience, premiumisation and health trends
Packaged food posts steady current value growth in 2018, with the young generation being particularly targeted
Leading players consolidate their positions while other players shine in niches
Internet retailing and convenience stores continue to gain share
Packaged food is set for steady current value growth

FOODSERVICE

Sales to Foodservice
Rising health-awareness underpins sales of healthy food in foodservice
Foodservice-customised packaged food is on the rise
Foodservice is more concentrated than retail
Consumer Foodservice
The preference for light food is reshaping consumer foodservice
Changing consumer habits underpin the growth of consumer foodservice

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources