The forecast period is expected to see strong positive growth in volume sales of drinking milk products. One of the key background trends that is expected to boost sales growth in drinking of products is the rapid urbanisation that is being seen in Pakistan and the concomitant expansion of the country’s affluent urban middle class.
During the forecast period, Cal’s milk is set to remain the standard type of drinking milk products sold in Pakistan. While many consumers in the country are not averse to consuming goat milk, buffalo milk or even camel milk, consumption of these types of milk remains insignificant in comparison with the consumption of cow’s milk.
It is unlikely that innovative drinking that products will gain a wide consumer audience in Pakistan for the end of the forecast period. Generally speaking, most people in Pakistan prefer basic types of drinking products such as shelf stable milk and even flavoured drinks are considered to be rather exotic and novel products.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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