The forecast period is expected to see Denmark’s dairy producers face enormous cost pressures stemming from the Ukraine conflict and various other internal and external pressures such as rising logistics and transportation costs and the soaring cost of animal feed and veterinary care. 2022 already saw a substantial erosion of profits for milk suppliers and dairy producers as unit price rises across drinking milk products put pressure on consumer demand.
The proportion of value sales of cow’s milk accounted for by private label remained at around one-quarter throughout the review period, although it is expected to increase during the forecast period as rising prices and pressure on household incomes due to high inflation encourage consumers to adopt a more frugal approach to their food spending. All of Denmark’s leading chained grocery retailers offer private label drinking milk products and these are widely regarded as offering excellent value for money, making them a popular choice among the majority of consumers.
As mentioned above, younger Danish consumers are flocking to plant-based milk as they increasingly see cow’s milk as a product that is unhealthy and with poor sustainability credentials, as well as not conforming to their ethical ideals in terms of animal welfare. This trend is expected to continue building during the forecast period as cow’s milk becomes more expensive and the prices charged for plant-based milk come to be seen as more reasonable within the context of the rising cost of food generally.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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