The downward trend in milk consumption, which was interrupted by the pandemic, is expected to continue over the forecast period. Concerns around health, animal welfare and the environmental impact of dairy production are among the reasons behind the decline.
Milk producers will likely continue to focus on finding new ways to be more sustainable from collaborating with sustainable suppliers to improving their packaging. Sustainable practices can also often lead to cost savings for dairy producers, particularly in areas such as energy and water usage.
Flavoured milk drinks is expected to experience growth in retail volume terms over the forecast period, with this being driven by two basic trends: indulgence and health. On one hand rising concerns about the nutritional value of products designed for children, including their high sugar content, are likely to lead to the expansion of product ranges that are free from specific ingredients such as sugar and lactose.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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