Executive Summary

Aug 2018
PROSPECTS
Growing scepticism of dairy products hampers consumption

Growing scepticism about the health effects of dairy products in the eyes of the public was the main factor explaining the declining consumption of drinking milk products in Spain in 2018. This negative opinion of dairy products was the result of stories published online and in the media that claim that older consumers do not need to consume milk, and that most consumers have some degree of lactose intolerance, which had a damaging effect on milk consumption.

Other milk alternatives records the highest growth

Other milk alternatives continued its boom in Spain in 2018, favoured by rising health-consciousness amongst consumers and growing concern regarding lactose intolerance, which resulted in a shift from cow’s milk towards other milk alternatives. The growing demand for plant-based products suitable for vegans was also key in the performance of the category.

Fresh milk grows as consumers go all-natural

Fresh milk managed to emerge from its negative trend from 2017, recording a positive performance in 2018. The growing demand for more natural products was key to the success of the category.

COMPETITIVE LANDSCAPE
Mercadona leads drinking milk products

Leading Spanish retailer Mercadona led drinking milk products in Spain in value terms in 2018. Its lead can mainly be explained by its strength within shelf stable milk.

Corporación Alimentaria Peñasanta (CAPSA) launches organic dairy products Asana

In early 2018, Corporación Alimentaria Peñasanta (CAPSA) launched Asana, a new brand of organic dairy products produced with organic milk from cows that graze freely in the Austrian Alps. Within drinking milk products, the new releases included references of full fat, semi-skimmed and skimmed milk, as well as lactose-free semi-skimmed milk.

Innovation drives the development of flavoured milk drinks

The efforts of branded manufacturers in new product development favoured the development of flavoured milk drinks. Key innovations within this category during 2017-2018 included the lactose-free version of Cola Cao Shake, which comes in a 200ml plastic cup, and Cacaolat veggie, a non-dairy chocolate-based flavoured milk reference produced using oat milk, available in 1-litre PET bottles.

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Drinking Milk Products in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking milk products in Spain?
  • What are the major brands in Spain?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Spain - Industry Overview

EXECUTIVE SUMMARY

Moderate growth continues, although at a slower pace
War on food waste suppresses retail volume sales across packaged food
Private label remains a strong player despite facing headwinds in some categories
Modern grocery retailers to become even more dominant in packaged food retailing
Strong economy likely to underpin positive performance of packaged food

FOODSERVICE

Sales to Foodservice
The revival of Spain’s consumer foodservice industry attracts the attention of packaged food players
Inbound tourism remains buoyant, supporting strong growth in the consumer foodservice industry
The arrival of Amazon facilitates the supply of packaged food to consumer foodservice companies
Consumer Foodservice
Spain’s consumer foodservice industry back on track
Strong demand for consumer foodservice among the elderly boosts industry growth rates
Diminishing size of the average household contributing to increasing demand for consumer foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 7 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 8 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 9 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 11 Penetration of Private Label by Category: % Value 2013-2018
Table 12 Distribution of Packaged Food by Format: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format and Category: % Value 2018
Table 14 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources