Retail constant value sales of drinking milk products will continue to decline throughout the forecast period—albeit at a slightly slower rate than in the review period. Breakfast cereal consumption with milk is decreasing, while plant-based milk will continue to grow in popularity as a substitute, particularly in coffee drinks and meal preparation.
E-commerce will continue to grow in popularity as a distribution channel for drinking milk. Spanish consumers, particularly younger ones, are gradually becoming more accustomed to doing their grocery shopping online, appreciating the convenience offered by this channel.
With regard to packaging, the focus will increasingly be on sustainability. During late 2021, Pascual began to seal milk in a pack made from materials of plant origin—a first in Spain.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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