The El Niño weather pattern is expected to continue to impact milk production in South Africa. According to weather experts, 2024 is expected to the warmest year globally, and with this weather pattern come severe droughts and floods.
The uncertainty of the war in Ukraine will also put pressure on food prices globally. As such, it is expected that consumers will continue their cost-saving habits to save money.
With the main competitive factor within drinking milk products expected to remain pricing, private label is expected to continue to lead drinking milk products in the forecast period, thanks to its value proposition. Meanwhile, brands such as like Parmalat and Clover are likely to see declines due to their higher price tags and the widening availability of similar products from private label, as price-sensitive consumers will simply switch from an expensive brand and replace it with a similar and more affordable private label product.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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