The outlook for drinking milk products through retail is not particularly optimistic over the forecast period, with predictions for positive but undynamic growth rates. There is stiff competition in this category, as brands and private label are all competing for a slice of the same pie.
The main competitive factor within drinking milk products is pricing, with leading players lowering their unit prices through promotional activity to maintain volume sales among price-sensitive consumers. Alongside this, private label producers are offering similar ranges addressing the leading trends, with these more affordable products offsetting overall higher unit price growth.
Sales of flavoured milk drinks with fruit juice are highly seasonal and typically spike during the summer months. It is expected that this product area will see further private label launches over the forecast period, which will make more affordable options accessible to consumers.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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