Competitive Landscape
Gujarat Co-Operative Milk Marketing Federation Leverages Trust and Reach to Sustain Its Lead
Drinking milk products in India is expected to remain highly fragmented in 2026, with the largest player, Gujarat Co-Operative Milk Marketing Federation (Amul), forecast to hold a share of 15%, and the second-largest, Karnataka Cooperative Milk Producers Federation Ltd (Nandini), at 8%. The top five companies combined are expected to account for a 35% retail value share, which indicates that the landscape is shaped by regional cooperatives and legacy brands with deep distribution and local consumer trust.
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Overview:
Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Drinking Milk Products in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Drinking Milk Products in India?
- Which are the leading brands in Drinking Milk Products in India?
- How are products distributed in Drinking Milk Products in India?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Drinking Milk Products?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in India?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Drinking Milk Products in India - Category analysis
Key Data Insights
Drinking Milk Products Summary
Brands Adjust Pricing as Rising Costs Reshape Purchasing Behaviour
Companies Leverage Protein Claims to Expand Appeal and Drive Premiumisation
Protein-Rich Launches Set to Target Urban Buyers Seeking Everyday Nutrition
Doorstep Delivery and Transparent Labelling to Deepen Brand Loyalty Amid Cost Pressures
Gujarat Co-Operative Milk Marketing Federation Leverages Trust and Reach to Sustain Its Lead
Small Local Grocers Sustain Everyday Sales
Quick Commerce and App-Based Delivery Brands Expand Reach of Premium Milk Formats
Amul Responds to Cost and Nutrition Demands with Price Hikes
Protein Claims Intensify Competition and Reshape Consumer Behaviour
Dairy Products and Alternatives in India - Industry Overview
2026 Developments
Key Data Insights
Brands Leverage Protein Claims to Make Functional Wellness Mainstream
Price Hikes Increase Value Consciousness Amid Cost Pressures
Urban Households to Adopt Premium Dairy Products for Daily Nutrition Gains
Packaged Brands to Win Trust as Shoppers Reject Loose and Homemade Options
Gujarat Sustains Lead as Digital-First Brands Raise Competition
Small Local Grocers Provide Easy Access to Frequently Purchased Dairy Products
Quick Commerce Accelerates Impulse-Led Sales for Premium Formats
Nandini Transforms Daily Staples with Protein-Led Wellness Claims
Amul and Mother Dairy Raise Prices to Manage Inflation
Wellness-Led Innovation Accelerates Competitive Realignment across Indian Dairy
Country Reports Disclaimer
The following categories and subcategories are included:
Drinking Milk Products
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- Dairy Only Flavoured Milk Drinks
- Flavoured Milk Drinks with Fruit Juice
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- Fat-free Fresh Milk
- Semi Skimmed Fresh Milk
- Full Fat Fresh Milk
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- Fat-free Shelf Stable Milk
- Semi Skimmed Shelf Stable Milk
- Full Fat Shelf Stable Milk
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- Goat Milk
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- Powder Milk
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- Soy Drinks
- Other Milk Alternatives
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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