With the negative connotations around soft drinks and juices because of their high sugar content, consumers are increasingly looking for healthier and more nutritious beverages. This is where flavoured milk drinks come in.
Indian consumers are not price-sensitive when it comes to milk. Milk is introduced very early in the lives of Indian consumers, starting from infancy, and continuing until old age.
The National Action Plan on Dairy Development (NAPDD), which is currently in Phase II, is aimed at enhancing the quality of milk and milk products, increasing the share of organised dairy by increasing the milk supply. The plan aims to improve the testing facilities, chilling and storage facilities at milk cooperatives across the country.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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