Drinking milk products continued to record double-digit current value growth in 2018, with sales primarily driven by a strong performance from fresh milk, which accounts for the vast majority of sales. Rising demand is a direct result of increased daily consumption.
Flavoured milk drinks continued to outperform the wider drinking milk products category in 2018. This can be attributed to a slew of new product launches in recent years, adding new flavours to traditional ones such as chocolate and vanilla.
Fresh milk remained the most popular type in India in 2018. However, due to fast-paced and hectic lifestyles some consumers have started to opt for premium milk as it has a longer shelf life, can be purchased in bulk, stored for a longer period of time and has a reduced fat content.
Gujarat Co-operative Milk Marketing Federation continued to lead drinking milk products in 2018 thanks to a robust supply chain and its capacity to meet increasing demand for fresh milk. The company also offers a wide range of flavoured milk drinks under its Amul brand, which is very well-known to consumers.
Karnataka Cooperative Milk Producers Federation, a network of 14 milk unions, also remained an important player in drinking milk products in 2018. The co-operative has a strong presence in the southern part of the country and continues to offer flavoured milk drinks, fresh milk and milk powder.
As one of the largest dairy producing countries on the planet, India has maintained its status as a lucrative dairy market. As a result, it continues to attract interest from financial institutions and has the potential to become a lucrative investment destination.
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This industry report originates from Passport, our Packaged Food market research database.