Executive Summary

Sep 2018
PROSPECTS
Drinking milk products continues to record strong growth

Drinking milk products continued to record double-digit current value growth in 2018, with sales primarily driven by a strong performance from fresh milk, which accounts for the vast majority of sales. Rising demand is a direct result of increased daily consumption.

Flavoured milk drinks the best performing category

Flavoured milk drinks continued to outperform the wider drinking milk products category in 2018. This can be attributed to a slew of new product launches in recent years, adding new flavours to traditional ones such as chocolate and vanilla.

Demand for premium milk is also on the rise

Fresh milk remained the most popular type in India in 2018. However, due to fast-paced and hectic lifestyles some consumers have started to opt for premium milk as it has a longer shelf life, can be purchased in bulk, stored for a longer period of time and has a reduced fat content.

COMPETITIVE LANDSCAPE
Gujarat Co-operative Milk Marketing Federation continues to gain share

Gujarat Co-operative Milk Marketing Federation continued to lead drinking milk products in 2018 thanks to a robust supply chain and its capacity to meet increasing demand for fresh milk. The company also offers a wide range of flavoured milk drinks under its Amul brand, which is very well-known to consumers.

Strength of dairy cooperatives continues to shape the Indian dairy industry

Karnataka Cooperative Milk Producers Federation, a network of 14 milk unions, also remained an important player in drinking milk products in 2018. The co-operative has a strong presence in the southern part of the country and continues to offer flavoured milk drinks, fresh milk and milk powder.

Indian dairy industry appears to be a cash cow for private equity players and private milk producers

As one of the largest dairy producing countries on the planet, India has maintained its status as a lucrative dairy market. As a result, it continues to attract interest from financial institutions and has the potential to become a lucrative investment destination.

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Drinking Milk Products in India

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking milk products in India?
  • What are the major brands in India?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in India - Industry Overview

EXECUTIVE SUMMARY

Strong double-digit growth for packaged food
Smaller pack sizes become increasingly popular due to healthy living
Competition intensifies as manufacturers fight to retain or gain share
Modern grocery retailers slowly gaining share from traditional grocery retailers
Significant opportunities for packaged food in the forecast period

FOODSERVICE

Sales to Foodservice
Cheese reshapes the landscape for foodservice companies in India
Rising café culture and increasing number of takeaway outlets boosts milk and value-added dairy products
Pasta sauces, mayonnaise and salad dressings remain popular

CONSUMER FOODSERVICE

Health and wellness influences consumer foodservice in urban regions
Affordability coupled with desire for experience drives consumer foodservice
Retailers and consumer foodservice operators explore and enter each other’s space

CATEGORY DATA

Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources