Drinking milk products faces maturity. To drive sales during the forecast period, manufacturers will highlight health and wellness claim and it is likely that the majority of new product development over the forecast period will be focused on lactose-free variants due to their growing popularity.
While Rica has been innovative in recent years and has launched several products with value-added health benefits, one segment that could benefit from a healthier focus is drinking milk targeted at children. There is a gap in this segment for healthier offerings, particularly within flavoured milk drinks, with a lack of products with less sugar and other benefits, such as increased protein.
The largest milk category in terms of volume sales is semi skimmed shelf stable milk and it will also register healthy constant value growth over the forecast period. Most consumers in the Dominican Republic prefer shelf stable milk, with sales of fresh milk considerably lower and this reflects the country’s very warm climate, which causes fresh milk to spoil very quickly.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.
See All of Our DefinitionsThis report originates from Passport, our Drinking Milk Products research and analysis database.
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