Drinking milk products is set to maintain a positive performance in retail current value terms over the forecast period, mainly thanks to unit price increases. However, retail volume growth is set to continue to post marginal declines over the forecast period, following a similar trend to that seen in the review period.
Although powder milk will continue to struggle due to less demand for home baking, in line with recovery from the pandemic, Skimmed milk powder targeting older consumers or adults is likely to perform well over the forecast period. Since powder milk contains high levels of calcium and protein, which can help prevent osteoporosis, older consumers can gain such nutrition through powder milk instead of drinking fresh milk.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Drinking Milk Products industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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