In the forecast period, the only cow’s milk category that is expected to see a positive retail volume CAGR is full fat fresh milk. Full fat milk contains significantly more omega-3 fats, which the human body needs to stay healthy, and are especially vital for heart health, as they could help to prevent strokes.
Amongst the many factors affecting the expected performance of the milk category, one that has had a strong negative impact, and this is anticipated to continue, is the significant increase in the popularity of plant-based milk. These dairy-free alternatives are associated with health and sustainability claims, that appeal to customers and fuel the growth of the category, subsequently taking share from dairy milks.
Although it is expected that the volume consumption of goat milk will decrease in 2022, the forecast period is set to see gradual growth. This is due to the health benefits associated with goat milk, that will give rise to its popularity in the UK and lead to it taking share from cow’s milk.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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