Executive Summary

Aug 2019
PROSPECTS
Milk alternatives booms due to special diets and health and environmental concerns

Consumer demand for plant-based ingredients and the boom of special diets such as vegan and lactose-free benefited sales of milk alternatives towards the end of the review period. These products are perceived as being healthier, high quality, environmentally-friendly and ethically sourced, as well as a wide product variety being available.

Fresh milk performs best in cow’s milk, but declines due to growth in milk alternatives

The strong growth of milk alternatives led to a decline in cow's milk in retail volume terms in 2019. However, fresh milk, which is by far the biggest category within milk, saw a better performance than shelf stable milk, as this format is perceived as more natural and healthier.

Sugar reduction in dairy only flavoured milk drinks due to health concerns

Dairy only flavoured milk drinks saw a strong retail volume and current value performance in the review period, and this is expected to continue over the forecast period. Changes in consumer habits, such as on-the-go consumption and health and wellness considerations, have driven sales through increased demand for products such as ready-to-go breakfast drinks and those fortified with protein.

COMPETITIVE LANDSCAPE
Private label dominates, although Arla and a2 expand share

Private label continued to dominate drinking milk products in value terms in 2019, with Tesco, Sainsbury’s, Asda and Morrisons continuing to attract customers with competitive prices, promotional activities and increasing ranges, including fortified milk and milk alternatives.

Mars, Grace and Yazoo capitalise on demand for reduced sugar flavoured milk drinks

The “war on sugar” is influencing new product developments in dairy only flavoured milk drinks. Mars Food UK and Grace Foods UK have introduced healthier versions of their products.

Possible threats to Alpro in milk alternatives from new launches

Alpro continued to lead milk alternatives in value terms in 2019, but important threats to its position emerged during 2018. Innocent’s move into dairy alternatives in April 2018 was one of the biggest events in the category, with the launch of a trio of milk alternatives in oat, almond and hazelnut variants.

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Drinking Milk Products in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking milk products in United Kingdom?
  • What are the major brands in United Kingdom?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Drinking Milk Products in the United Kingdom - Category analysis

HEADLINES

PROSPECTS

Milk alternatives booms due to special diets and health and environmental concerns
Fresh milk performs best in cow’s milk, but declines due to growth in milk alternatives
Sugar reduction in dairy only flavoured milk drinks due to health concerns

COMPETITIVE LANDSCAPE

Private label dominates, although Arla and a2 expand share
Mars, Grace and Yazoo capitalise on demand for reduced sugar flavoured milk drinks
Possible threats to Alpro in milk alternatives from new launches

CATEGORY DATA

Table 1 Sales of Drinking Milk Products by Category: Volume 2014-2019
Table 2 Sales of Drinking Milk Products by Category: Value 2014-2019
Table 3 Sales of Drinking Milk Products by Category: % Volume Growth 2014-2019
Table 4 Sales of Drinking Milk Products by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Drinking Milk Products: % Value 2015-2019
Table 6 LBN Brand Shares of Drinking Milk Products: % Value 2016-2019
Table 7 Distribution of Drinking Milk Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Drinking Milk Products Products by Category: Volume 2019-2024
Table 9 Forecast Sales of Drinking Milk Products Products by Category: Value 2019-2024
Table 10 Forecast Sales of Drinking Milk Products Products by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Drinking Milk Products Products by Category: % Value Growth 2019-2024

Packaged Food in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

Sales of packaged food continue to rise, boosted by premiumisation
Demand increases for healthy and convenient products
Private label maintains share growth due to offering quality at low prices
Consumers increasingly buy their groceries online
Packaged food set to continue growing

FOODSERVICE

Sales to Foodservice
Meat substitutes and milk alternatives continue to expand in foodservice
Changing breakfast consumption leads to growth in breakfast cereals through foodservice
Vegetable chips, popcorn and sweet potato fries increase in popularity in foodservice
Consumer Foodservice
Delivery services expand, offering convenience to consumers, but there are concerns
Lower consumer confidence reduces visits to foodservice outlets
Diversification as retailers move into foodservice and the overall dining experience becomes more important
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2014-2019
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2019-2024
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2019-2024

MARKET DATA

Table 16 Sales of Packaged Food by Category: Volume 2014-2019
Table 17 Sales of Packaged Food by Category: Value 2014-2019
Table 18 Sales of Packaged Food by Category: % Volume Growth 2014-2019
Table 19 Sales of Packaged Food by Category: % Value Growth 2014-2019
Table 20 GBO Company Shares of Packaged Food: % Value 2015-2019
Table 21 NBO Company Shares of Packaged Food: % Value 2015-2019
Table 22 LBN Brand Shares of Packaged Food: % Value 2016-2019
Table 23 Penetration of Private Label by Category: % Value 2014-2019
Table 24 Distribution of Packaged Food by Format: % Value 2014-2019
Table 25 Distribution of Packaged Food by Format and Category: % Value 2019
Table 26 Forecast Sales of Packaged Food by Category: Volume 2019-2024
Table 27 Forecast Sales of Packaged Food by Category: Value 2019-2024
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2019-2024
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources