Much like cheese, drinking milk products is expected to record robust growth in current value terms in 2021, albeit at a slower rate than that seen in 2020. Retail volume growth is also likely to be slower as foodservice recovers some sales lost during lockdown when horeca establishments remained closed.
Distribuidora Dos Pinos, SA is expected to maintain the leading position in 2021 ahead of its closest rival Nestlé Guatemala SA in terms of value share. Over the review period, Distribuidora Dos Pinos launched new packaging for its products as a part of a sustainability strategy.
Although store-based retailing is expected to continue to represent all sales of drinking milk products in Guatemala in 2021, hypermarkets and supermarkets are likely to lose some share to independent small grocers. This reflects a more localised shopping trend during the pandemic.
Following increasing demand for high-protein products globally, drinking milk products is expected to see more protein-oriented launches in Guatemala over the forecast period. The trend was already visible at the end of the review period, with several leading players launching high-protein drinking milk products.
Over the forecast period, fresh and shelf stable milk are likely to benefit from a closing price gap between powder milk and "bebidas lácteas" or flavoured milk drinks (regular drinking milk with natural fat substituted by vegetable oils). The convenience of ready-to-drink products such as fresh and shelf stable milk is also expected to bolster performance over the forecast period.
Polarisation is likely to remain a trend in drinking milk products in Guatemala over the forecast period. Interest in premium options, such as other milk alternatives will increase but remain largely confined to high-income consumers.
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This report originates from Passport, our Drinking Milk Products research and analysis database.
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