Powder milk is the Guatemalan consumer’s preferred choice of milk and it is expected to remain popular due to convenient distribution and storage. However, the convenience of ready-to-drink products such as shelf stable milk is expected to bolster performance over the forecast period and will overtake powder milk as soon as 2024 in current value sales.
Due to the low levels of milk production and availability in the country, consumers have been turning to dairy-based drinks and beverages that combine vegetable fats with a dairy-base. These products are emerging most prominently in the traditional channel and throughout retail outlets frequented by lower-income consumers.
There will be a focus on drinking milk products targeted at children. Drinking milk is considered an essential part of a child’s nutrition in Bolivia and so players will focus on serving this consumer base.
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Understand the latest market trends and future growth opportunities for the Drinking Milk Products industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Drinking Milk Products
This is the aggregation of flavoured milk drinks, milk and powder milk. Note: Plant-based drinking milk products should be excluded from this category and tracked under plant-based milk. Except for plant-based powder milk that should be tracked within the core dairy category of powder milk.See All of Our Definitions
This report originates from Passport, our Drinking Milk Products research and analysis database.
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