Executive Summary

Aug 2018
PROSPECTS
New packaging brings dynamism to drinking milk products

In 2018, several brands began to introduce new flexible packaging for shelf stable milk, such as Dos Pinos and Foremost. This packaging is much more affordable than the traditional Tetra Pak, allowing shelf stable milk to offer more competitive prices and capture Guatemala’s largest consumer base in the lower-to-middle economic stratum where consumers are very price-sensitive and continuously look to save money due to their tight budgets.

Controversial milk products

In Guatemala, there are some brands that are positioned as milk but are generating controversy because they are not 100% milk, but actually “combined dairy products”, also called dairy formulas. This means that they are made from milk components with the addition of other ingredients such as water and vegetable fats, making them cheaper than milk.

Different types of milk

Both fresh and shelf stable milk are embraced by consumers although the shelf stable option is considered more convenient. Fresh milk needs refrigerated storage, which deters many consumers from purchasing it, even though it is actually cheaper than long-life options.

COMPETITIVE LANDSCAPE
Nestlé Guatemala SA leads drinking milk products

Nestlé Guatemala SA is the owner of the Nido and Anchor brands, with which it leads drinking milk products in Guatemala. The company has a wide product portfolio of powder milk in different packages and sizes that allow it to reach a wide consumer base.

Advertising campaigns

Drinking milk products is a mature category that competes for sales among consumers who are price-sensitive and willing to switch between brands if they perceive small price differences. Marketing campaigns are therefore not very strong, as companies focus on offering competitive prices.

New product launches

New product launches were seen in drinking milk products in 2017-2018, the most important being the new plastic bag packaging from Dos Pinos and Foremost for their shelf stable milk. SA Distribuidora Dos Pinos, the dominant player in shelf stable milk, also launched Dos Pinos 1% Skimmed Milk.

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Drinking Milk Products in Guatemala

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Overview

Discover the latest market trends and uncover sources of future market growth for the Drinking milk products industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Drinking milk products industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Drinking milk products in Guatemala market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Drinking milk products in Guatemala?
  • What are the major brands in Guatemala?
  • How are volatile farmgate prices for milk impacting retail prices and sales performance?
  • What are the market opportunities for ethically sourced dairy items?
  • Given mounting obesity concerns, are consumers moving from full-fat to reduced fat/fat-free offerings?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Packaged Food market research database.

Packaged Food in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Rising demand for convenience fuelling demand for packaged food
Continued growth expected over coming years
Marketing campaigns
Differences in traditional and modern grocery retailers
Forecast performance

FOODSERVICE

Sales to Foodservice
Domestic companies lead foodservice sales
Retail leaders also strong foodservice providers
Strong growth expected in foodservice
Category Data
Table 1 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023

MARKET DATA

Table 5 Sales of Packaged Food by Category: Volume 2013-2018
Table 6 Sales of Packaged Food by Category: Value 2013-2018
Table 7 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 8 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 10 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 11 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 12 Penetration of Private Label by Category: % Value 2013-2018
Table 13 Distribution of Packaged Food by Format: % Value 2013-2018
Table 14 Distribution of Packaged Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 17 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources