Executive Summary

Jun 2019
PROSPECTS
Value-seeking consumers bolster growth in the mass segment

Even though the premium segment continued to experience strong current value growth in 2018, the majority of local consumers continued to display a practical attitude towards beauty and personal care products, especially for products viewed as everyday staples. Value for money plays an important role in many consumers’ purchasing decisions, reflecting a shifting consumer attitude towards brands and increasing product knowledge.

Mass facial care is expected to see healthy growth over the forecast period

Mass facial care is projected to see growth over the forecast period, with value sales fuelled by anti-agers, face masks and acne treatments. Both older generations and millennials will drive growth.

Mass fragrances continues to struggle

Mass fragrances has been under pressure, with this trend expected to continue over the forecast period. The category is being pressured by body mist brands, which deliver sophisticated scents in convenient packaging at attractive price points.

COMPETITIVE LANDSCAPE
L'Oréal Canada and Procter & Gamble maintain their lead

L'Oréal Canada and Procter & Gamble maintained their leading positions in mass beauty and personal care in value terms in 2018. Their strong positions are supported by their power brands, which are well-known to consumers, and the depth and breadth of their national distribution channels.

The movement towards natural and organic products

Similar to the premium segment, growth in mass beauty and personal care will be supported by the health and wellness trend, and by younger consumers’ interest in sustainability. These drivers are making natural brands and naturally-positioned brands more accessible in retail channels, including hypermarkets such as Walmart.

More sophisticated products at reasonable prices

Producers of mass products are innovating and delivering more sophisticated products, whilst maintaining attractive prices. For example, in 2018 Neutrogena launched face masks with benefits that can be found in premium products, with the Neutrogena Deep Clean Purifying Hydrogel Mask containing seaweed extract and using a hydrogel material that contours to the skin.

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Mass Beauty and Personal Care in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Canada?
  • What are the major brands in Canada?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Canada - Category analysis

HEADLINES

PROSPECTS

Value-seeking consumers bolster growth in the mass segment
Mass facial care is expected to see healthy growth over the forecast period
Mass fragrances continues to struggle

COMPETITIVE LANDSCAPE

L'Oréal Canada and Procter & Gamble maintain their lead
The movement towards natural and organic products
More sophisticated products at reasonable prices

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in 2018
Demand for sustainable and natural products continues to rise
International brand owners remain dominant in beauty and personal care
New product launches leverage consumer trends
A positive performance is expected over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources