Mass beauty and personal care is expected to experience steady growth over the forecast period. As inflation rates decline and consumers regain their discretionary spending power, volume sales are anticipated to return to historical levels.
The trend towards e-commerce is expected to continue, with mass products predicted to be among the beneficiaries. Mass categories such as bath and shower are expected to benefit from retailer investment in online grocery, as these products are lower priced and can be inconvenient to purchase separately through e-commerce.
The consumer trend towards dermocosmetics is expected to continue to thrive in the coming years. The trend is being driven by several key factors, including a growing awareness of self-care, an increasing preference for natural ingredients, and a desire for clinically proven product efficacy.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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