Stockpiling occurred during the first lockdown in mid-March to early May 2020 for various mass beauty and personal care products including hair colourants, liquid soap, and depilatories as consumers were anxious about the availability of products during this period. However, this trend eased off to normal levels post-lockdown.
Retailers such as supermarkets, chemists/pharmacies and hypermarkets were deemed to be essential businesses by the Canadian government and remained open during lockdowns, resulting in more robust levels of sales than beauty specialist retailers which were considered to be non-essential during the lockdown periods resulting in less consumer foot traffic and a decrease in value share during 2020. In addition, e-commerce saw healthy value share growth during the year as many consumers eschewed brick-and-mortar stores, even when lockdown measures were lifted, due to safety concerns.
Procter & Gamble Inc and L'Oréal Canada Inc maintained their leading positions in mass beauty and personal care in value terms in 2020, although Procter & Gamble took the lead from L'Oréal Canada during the year. Their strong positions are supported by their power brands, which are well known to consumers, and the depth and breadth of their national distribution channels.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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