In 2021, mass beauty and personal care benefited from the easing of COVID-19 related restrictions and from consumers returning to workplaces and resuming social activities following lockdown measures in several Provinces in the first half of the year. Retail value sales of mass colour cosmetics and mass fragrances recovered during the year.
Mass skin care benefitted from continued consumer interest in maintaining and improving skin health, boosted by Canada’s ageing population and younger generations who are looking for preventative measures to skin aging and other issues. Mass brands are delivering products with sophisticated formulations, for example Nivea's Q10 energy Anti-Wrinkle Night Cream with Vitamin C, Vitamin E and Q10.
Procter & Gamble Inc and L'Oréal Canada Inc maintained their leading positions in mass beauty and personal care in value terms in 2021. Their strong positions are supported by their power brands, which are well known to consumers, and the depth and breadth of their national distribution channels.
Mass beauty and personal care is expected to benefit from reduced COVID-19 disruptions and record solid growth early in the forecast period, with lower growth later in the forecast period. Early results will be driven by consumers returning to workplaces and resuming social activities.
E-commerce is expected to solidify gains made during the pandemic and emerge as an important channel. Although growth slowed as brick-and-mortar stores re-opened in 2021, Canadians are expected to continue using e-commerce thanks to its convenience and because retailers have invested in improving consumers’ e-commerce experience.
The clean beauty trend is expected to continue to influence product development and innovation in mass beauty and personal care over the forecast period. Consumers are expected to continue gravitating towards beauty and personal care products with natural ingredients and formulations that are safe and healthy for skin.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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