Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Canada

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Mass beauty and personal care see lacklustre performance due to opposing trends in 2020

Stockpiling occurred during the first lockdown in mid-March to early May 2020 for various mass beauty and personal care products including hair colourants, liquid soap, and depilatories as consumers were anxious about the availability of products during this period. However, this trend eased off to normal levels post-lockdown.

Consumers eschew physical stores preferring e-commerce in 2020

Retailers such as supermarkets, chemists/pharmacies and hypermarkets were deemed to be essential businesses by the Canadian government and remained open during lockdowns, resulting in more robust levels of sales than beauty specialist retailers which were considered to be non-essential during the lockdown periods resulting in less consumer foot traffic and a decrease in value share during 2020. In addition, e-commerce saw healthy value share growth during the year as many consumers eschewed brick-and-mortar stores, even when lockdown measures were lifted, due to safety concerns.

Multinational powerhouses lead sales in 2020

Procter & Gamble Inc and L'Oréal Canada Inc maintained their leading positions in mass beauty and personal care in value terms in 2020, although Procter & Gamble took the lead from L'Oréal Canada during the year. Their strong positions are supported by their power brands, which are well known to consumers, and the depth and breadth of their national distribution channels.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Canada?
What are the major brands in Canada?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Mass beauty and personal care see lacklustre performance due to opposing trends in 2020

Consumers eschew physical stores preferring e-commerce in 2020

Multinational powerhouses lead sales in 2020

RECOVERY AND OPPORTUNITIES

Consumers likely to remain attentive to hygiene but bath and shower category unlikely to see gains achieved in 2020

E-commerce expected to emerge as important channel

More grocery retailers likely to enable consumers to add mass beauty and personal care products to online grocery orders over the forecast period

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mass Beauty and Personal Care in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Mass beauty and personal care see lacklustre performance due to opposing trends in 2020

Consumers eschew physical stores preferring e-commerce in 2020

Multinational powerhouses lead sales in 2020

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Canada - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Mass beauty and personal care see lacklustre performance due to opposing trends in 2020

Consumers eschew physical stores preferring e-commerce in 2020

Multinational powerhouses lead sales in 2020

RECOVERY AND OPPORTUNITIES

Consumers likely to remain attentive to hygiene but bath and shower category unlikely to see gains achieved in 2020

E-commerce expected to emerge as important channel

More grocery retailers likely to enable consumers to add mass beauty and personal care products to online grocery orders over the forecast period

CATEGORY DATA

Beauty and Personal Care in Canada - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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