Global brands have consolidated their presence in Bolivia with their supply of mass consumer products, especially in beauty and personal care. With the expansion of the middle class in the country, it has been possible for these companies to introduce a wide range of products.
Companies offering mass consumption products have expanded their number of references and introduced more sophisticated products, which are enjoying good acceptance. Consumers in the country, especially in the middle class, have been modifying their habits as some emerging categories have become more sophisticated.
At the same time, whilst major companies have expanded their portfolios with innovative products, other, domestic companies have focussed their efforts on launching new brands targeting low socioeconomic segments for which familiar use is the most common factor; this is the case of hair care and skin care products. In this segment the most important factors are price and quantity of products and the ability to use them for both adults and children.
Yanbal Bolivia incorporates most categories related to beauty and personal care into its product portfolio. The company has been operating in Bolivia for almost 40 continuous years, allowing it to consolidate its product portfolio and extend its number of promoters in the country.
Close to direct sales, the traditional channel is the second most important sales channel for sales of mass consumption products. Multinational companies dominate, including the most important one, Unilever Andina Bolivia.
Astrix is the most representative domestic beauty and personal care player in the country; it ranks amongst the top ten players in the mass categories in which it participates. Its portfolio includes mostly economy products in which consumers can find a good ratio of quality and price.
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