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Mass Beauty and Personal Care in
Bolivia

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Consumption of beauty and personal care products increases with expansion of Bolivia’s middle class

Global brands have consolidated their presence in Bolivia with their supply of mass consumer products, especially in beauty and personal care. With the expansion of the middle class in the country, it has been possible for these companies to introduce a wide range of products.

Sophistication of mass consumer products drives emerging categories

Companies offering mass consumption products have expanded their number of references and introduced more sophisticated products, which are enjoying good acceptance. Consumers in the country, especially in the middle class, have been modifying their habits as some emerging categories have become more sophisticated.

Familiar products are rising by the hand of domestic players

At the same time, whilst major companies have expanded their portfolios with innovative products, other, domestic companies have focussed their efforts on launching new brands targeting low socioeconomic segments for which familiar use is the most common factor; this is the case of hair care and skin care products. In this segment the most important factors are price and quantity of products and the ability to use them for both adults and children.

COMPETITIVE LANDSCAPE
Yanbal Bolivia leads in mass beauty and personal care

Yanbal Bolivia incorporates most categories related to beauty and personal care into its product portfolio. The company has been operating in Bolivia for almost 40 continuous years, allowing it to consolidate its product portfolio and extend its number of promoters in the country.

Unilever Andina Bolivia leads sales in the traditional channel

Close to direct sales, the traditional channel is the second most important sales channel for sales of mass consumption products. Multinational companies dominate, including the most important one, Unilever Andina Bolivia.

Astrix is the most important domestic player

Astrix is the most representative domestic beauty and personal care player in the country; it ranks amongst the top ten players in the mass categories in which it participates. Its portfolio includes mostly economy products in which consumers can find a good ratio of quality and price.

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Mass Beauty and Personal Care in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Bolivia?
  • What are the major brands in Bolivia?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Bolivia - Category analysis

HEADLINES

PROSPECTS

Consumption of beauty and personal care products increases with expansion of Bolivia’s middle class
Sophistication of mass consumer products drives emerging categories
Familiar products are rising by the hand of domestic players

COMPETITIVE LANDSCAPE

Yanbal Bolivia leads in mass beauty and personal care
Unilever Andina Bolivia leads sales in the traditional channel
Astrix is the most important domestic player

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Growth rates keep positive but slowing in beauty and personal care
Familiar and basic products are rising in most important beauty and personal care categories
Multinational companies lead beauty and personal care
Bolivian consumers are open to new concepts and formulations in beauty and personal care
Beauty and personal care has promising future in Bolivia

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources