Imported products lead sales of mass beauty and personal care in Bolivia and domestic companies are looking at ways to direct the market towards domestic consumption. For this reason, the domestic industry wants to create awareness among consumers so that they prefer domestic production instead of imported brands.
Mass beauty and personal care continued to witness decline in value sales in 2021, although at a less steep rate compared to 2020. Sales remained significant in 2021 as mass products continued to represent the majority of overall sales of beauty and personal care in Bolivia.
Mass skin care maintained positive sales growth during 2021 because of new launches. In particular, general purpose body care products have seen increased sales during the pandemic due to product innovation, following increased demand from consumers practising self-care during the country’s lockdown.
Mass beauty and personal care is expected to achieve positive growth over the forecast period in Bolivia. However, the illegal market and smuggled products, which rose notably in the country in 2021, will impact mass beauty and personal care the most, suppressing value growth.
Recovery of the pre-pandemic level of value sales (at constant 2021 prices) for mass beauty and personal care is still expected to be slow in Bolivia, not occurring until 2024. In the forecast period, low prices and frugal innovation are expected to persist in mass beauty and personal care.
In the forecast period, direct selling will continue to represent an important channel for mass beauty and personal care products. Direct selling has not been as badly impacted by smuggling in terms of sales compared to store-based retailing.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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