Direct selling will continue its recovery in the forthcoming period supported by the development of the mass segment. Sales will make a notable rebound via this channel as consumers return to normal lifestyles and routines.
Hard discounters are relatively new on the retail scene in Ecuador, led by the discount chain Tuti, which was opened by Corporación El Rosado, the second largest retailer in the country. This is still a new model in Ecuador but with significant growth expectations.
E-commerce gained greater relevance during the COVID-19 pandemic, when a substantial leap was made in online sales from an almost non-existent base. Consequently, many consumers have become accustomed to making purchases via the online channel.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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