Executive Summary

Jun 2019
PROSPECTS
Conservative consumers, late trend adopters

For mass beauty and personal care, consumers in Ecuador tend to be more conservative, purchasing traditional products and placing trust in them. For eye shadow, lipstick and nail polish, consumers mostly buy and use basic colours, especially amongst middle-aged groups.

Consumers concerned with holistic personal care, taking care of their bodies and health

Despite economic contraction of the last years, taking care of one’s image and health has been an increasing trend amongst consumers. This trend is mostly seen amongst food and beverages, but within beauty and personal care, categories such as mass sun care, facial care and body care are increasing sales, because consumers are more informed about the effects of not having a good skin care routine.

Natural ingredients are increasing demand

Consumers are becoming more aware of the impact of cosmetics on the environment, and on their own health. This has slowly driven them to look for natural products and/or brands that actively respond to these concerns.

COMPETITIVE LANDSCAPE
Direct sellers lead mass beauty and personal care

Yanbal Ecuador, Productos Avon Ecuador and Grupo Transbel, all direct sellers, continued to lead mass beauty and personal care sales in 2018. Their powerful presence is due to their massive distribution through their salesforces, which reach more consumers than any other channel.

Yanbal is the mass beauty and personal care leader

Direct seller Yanbal Ecuador led mass beauty and personal care in 2018. The company has a long-standing presence and enjoys high awareness amongst consumers.

Internet retailing expected to increase relevance during forecast period

Most mass beauty and personal care products are sold through direct sellers. However, these companies are starting to develop their online sales channels, and internet retailing is gaining relevance.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Mass Beauty and Personal Care in Ecuador

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase. 

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Ecuador market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Ecuador?
  • What are the major brands in Ecuador?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Ecuador - Category analysis

HEADLINES

PROSPECTS

Conservative consumers, late trend adopters
Consumers concerned with holistic personal care, taking care of their bodies and health
Natural ingredients are increasing demand

COMPETITIVE LANDSCAPE

Direct sellers lead mass beauty and personal care
Yanbal is the mass beauty and personal care leader
Internet retailing expected to increase relevance during forecast period

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Ecuador - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care records low value growth in 2018
After becoming more optimistic about the economy in 2017, consumers are wary of spending, as future is uncertain
International brands lead sales, but domestic brands increase their shares
Multiple benefits and natural components leading new product development trends
Slow growth expected for forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources