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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Guatemala

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass beauty and personal care is strongest in Guatemala

In 2017, mass beauty and personal care accounted for the majority of retail value sales in Guatemala. The country’s large low-income consumer group has low disposable incomes and bases their purchasing decisions mainly on price.

Independent small grocers is the leading retail channel

Guatemalans’ strong tradition of shopping through independent small grocers allows this channel to lead the distribution of mass beauty and personal care products. These stores usually offer small pack sizes and economy brands which fit the budgets of consumers at the lower-end of the market.

Segmentation in mass beauty and personal care

There is strong product segmentation in mass beauty and personal care. Products that cater to the lower-end of the market are usually economy, offering small pack sizes and economy packaging to make them more affordable.

COMPETITIVE LANDSCAPE

Colgate-Palmolive Guatemala leads mass beauty and personal care

In 2017, Colgate-Palmolive Guatemala led mass beauty and personal care in value terms. The company has a wide product portfolio under its brands Colgate and Palmolive, with different pack sizes and levels of quality, which allows it to reach a wide consumer base, from the lower- to higher-end of the market.

International brands dominate

International brands such as Colgate, Avon and Pantene have strong penetration, recognition and participation in Guatemala. Constant innovation and large marketing budgets have allowed many of these brands to enjoy strong brand awareness and loyalty.

Mass colour cosmetics is expected to see the strongest growth

Mass colour cosmetics is expected to register the strongest retail value CAGR at constant 2017 prices during the forecast period. The strong penetration that these products have amongst women in Guatemala, and the fast evolution of trends, such as women constantly buying different colour cosmetics, are expected to lead to strong growth.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

FAQS ABOUT SAMPLES

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Guatemala?
What are the major brands in Guatemala?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Guatemala - Category analysis

HEADLINES

PROSPECTS

Mass beauty and personal care is strongest in Guatemala

Independent small grocers is the leading retail channel

Segmentation in mass beauty and personal care

COMPETITIVE LANDSCAPE

Colgate-Palmolive Guatemala leads mass beauty and personal care

International brands dominate

Mass colour cosmetics is expected to see the strongest growth

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Guatemala is a divided market

Traditional retailing is still more prevalent in Guatemala

International brands are more dynamic

New product launches in Guatemala

A strong performance is expected for beauty and personal care

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mass beauty and personal care is strongest in Guatemala

Independent small grocers is the leading retail channel

Segmentation in mass beauty and personal care

COMPETITIVE LANDSCAPE

Colgate-Palmolive Guatemala leads mass beauty and personal care

International brands dominate

Mass colour cosmetics is expected to see the strongest growth

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Guatemala - Category analysis

HEADLINES

PROSPECTS

Mass beauty and personal care is strongest in Guatemala

Independent small grocers is the leading retail channel

Segmentation in mass beauty and personal care

COMPETITIVE LANDSCAPE

Colgate-Palmolive Guatemala leads mass beauty and personal care

International brands dominate

Mass colour cosmetics is expected to see the strongest growth

CATEGORY DATA

Beauty and Personal Care in Guatemala - Industry Overview

EXECUTIVE SUMMARY

Guatemala is a divided market

Traditional retailing is still more prevalent in Guatemala

International brands are more dynamic

New product launches in Guatemala

A strong performance is expected for beauty and personal care

MARKET DATA

SOURCES

Why buy this report?

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