As prices and costs spiked across all various markets and impacted consumers’ budgets, this created a more price-aware consumer. As such, aggressive pricing competition has been seen between players, against each other and against economy brands and private labels.
Connected to the above point, as inflation rates in Guatemala continue spiking, without any signs of lowering, consumers are thus turning their attention and money to economy brands and private labels. Therefore, these low-priced brands are expected to see positive developments – at least in volume sales.
Personal hygiene and, in particular, sanitising trends, were significant during the era of the COVID-19 pandemic, with spikes in sales for products which offered sanitising features. However, in the post-pandemic landscape, such trends are fading away and consumers are returning to their pre-pandemic patterns in this sense.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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