Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Guatemala

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Reducing beauty routines due to home seclusion leads to a decline on the mass landscape

Value sales of mass beauty and personal care declined by 7% in 2020, impacted by the outbreak of COVID-19, with value growth having recorded a 5% uplift in 2019. With many consumers working from home and other unemployed as a result of the outbreak, price sensitivity increased amongst mass consumers, as many became increasingly aware of their spending and saving.

The increasing interest in hygiene boosts sales in bath and shower products

Due to COVID-19, consumers interest in health and hygiene increased in 2020. Therefore, mass beauty and personal care products that were deemed more essential by consumers included bath and shower, which drove the highest, double-digit value growth of 11%.

Players focus on e-commerce strategies and social media presence to boost sales

To address the pandemic and increase demand for many beauty and personal care products, players launched online content to increase their interaction with consumers. This included using social media, promoting self-care, and offering advice on how to stay safe during the pandemic.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Guatemala with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Guatemala, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Guatemala market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Guatemala?
What are the major brands in Guatemala?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Guatemala - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reducing beauty routines due to home seclusion leads to a decline on the mass landscape

The increasing interest in hygiene boosts sales in bath and shower products

Players focus on e-commerce strategies and social media presence to boost sales

RECOVERY AND OPPORTUNITIES

Socialising aids growth, however, price sensitivity continues to impact sales

Players focus on e-commerce strategies following an uplift in growth in 2020

Mass products bring in value sales, however, premium products drive higher growth

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Guatemala - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mass Beauty and Personal Care in Guatemala

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Reducing beauty routines due to home seclusion leads to a decline on the mass landscape

The increasing interest in hygiene boosts sales in bath and shower products

Players focus on e-commerce strategies and social media presence to boost sales

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mass Beauty and Personal Care in Guatemala - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Reducing beauty routines due to home seclusion leads to a decline on the mass landscape

The increasing interest in hygiene boosts sales in bath and shower products

Players focus on e-commerce strategies and social media presence to boost sales

RECOVERY AND OPPORTUNITIES

Socialising aids growth, however, price sensitivity continues to impact sales

Players focus on e-commerce strategies following an uplift in growth in 2020

Mass products bring in value sales, however, premium products drive higher growth

CATEGORY DATA

Beauty and Personal Care in Guatemala - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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