Due to a series of structural bottlenecks, the average growth of Brazilian GDP was severely limited in the past decade (0.6%), despite the country’s highly favourable demographic structure.
In an environment where the current beauty products are experiencing increasing competition from new brands, the importance of customer loyalty and retention will become even more critical, especially considering the significant influence of social media. With the rise of influencers and the power of online platforms, consumers are constantly exposed to a wide array of beauty options.
The masstige concept in beauty and personal care is expected to continue its upwards trajectory in the forecast period, in response to the projected increase in purchasing power amongst consumers. As economic conditions improve and disposable incomes rise, consumers are likely to seek out products that offer a blend of affordability and high-quality experiences.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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