A major highlight in overall beauty and personal care, fragrances also has a determinate role in the mass segment. The category’s retail value sales in 2020 accounted for more than a quarter of total sales in mass beauty and personal care, with a slight increase in participation over the last year.
With the country becoming a COVID-19 epicentre due to delayed vaccination campaigns and ramping numbers of cases/deaths, the Brazilian real suffered severe devaluation in comparison with the US dollar. Therefore, not only did imported and premium products become more expensive, but also ingredients and components for local production had an impact on final unit prices to consumers.
Due to the resilience of beauty and personal care even during tough economic crises, many entrepreneurs are looking at it with positive expectations. The number of new brands entering the market and smaller ones increasing in relevance is significant, and reflected in the value share growth of the aggregation of “others” in 2020.
While the political and economic situation in Brazil is not expected to improve any time soon, and tourists should still face barriers to entering other countries due to delays in the vaccination campaign, retail value sales of premium products are expected to recover in the forecast period. With fewer options of countries to travel abroad, Brazilians should switch to the local market to look for their preferred imported and premium brands, instead of waiting for a foreign trip to purchase them (either in other countries or free shops).
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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