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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Brazil

21 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rational consumers prevent beauty and personal care from stronger growth

A common theme witnessed across many of the categories in mass beauty and personal care was the cautiously optimistic view from both companies and consumers. The latter continued to adopt a more rational approach towards purchases of most goods and beauty and personal care was no exception.

Fragrances continues to drive sales of mass products

One of the few categories that managed to post strong results in 2017 was fragrances. Companies continued to introduce new products and also increased promotions, either offering higher discounts or introducing new packaging options to expand their product portfolios.

COMPETITIVE LANDSCAPE

Natura Cosméticos regains leading position

Natura Cosméticos regained its leadership of mass beauty and personal care in 2017, after losing it in 2015. The company implemented a successful strategy in 2017 by focusing on fragrances and skin care.

Botica Comercial Farmacêutica increases its presence in store-based retailing

Botica Comercial Farmacêutica is one of the most active companies in beauty and personal care in Brazil for introducing new brands and merger and acquisition activity. Towards the end of the review period, it introduced Quem disse Berenice, The Beauty Box and Eudora, focusing on different consumer profiles compared to the main brand, O Boticário.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Brazil?
What are the major brands in Brazil?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Brazil - Category analysis

HEADLINES

PROSPECTS

Rational consumers prevent beauty and personal care from stronger growth

Fragrances continues to drive sales of mass products

COMPETITIVE LANDSCAPE

Natura Cosméticos regains leading position

Botica Comercial Farmacêutica increases its presence in store-based retailing

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

2017 remains a challenging year for beauty and personal care in Brazil

Natura Cosméticos SA makes a bold move by acquiring The Body Shop

Natura Cosméticos regains leadership

Innovation trend intensifies in 2017

Positive outlook ahead, despite challenging short-term scenario

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rational consumers prevent beauty and personal care from stronger growth

Fragrances continues to drive sales of mass products

COMPETITIVE LANDSCAPE

Natura Cosméticos regains leading position

Botica Comercial Farmacêutica increases its presence in store-based retailing

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Brazil - Category analysis

HEADLINES

PROSPECTS

Rational consumers prevent beauty and personal care from stronger growth

Fragrances continues to drive sales of mass products

COMPETITIVE LANDSCAPE

Natura Cosméticos regains leading position

Botica Comercial Farmacêutica increases its presence in store-based retailing

CATEGORY DATA

Beauty and Personal Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

2017 remains a challenging year for beauty and personal care in Brazil

Natura Cosméticos SA makes a bold move by acquiring The Body Shop

Natura Cosméticos regains leadership

Innovation trend intensifies in 2017

Positive outlook ahead, despite challenging short-term scenario

MARKET DATA

SOURCES

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