Mass beauty and personal care will dominant overall beauty and personal care value sales in Uzbekistan in 2020 as it did throughout the review period. Prior to the COVID-19 pandemic, demand was bolstered by population growth, rising image-consciousness and the adoption of higher personal grooming standards among Uzbeks.
In response to the COVID-19 pandemic, mass beauty and personal care will respond well, nonetheless, current value sales will slow compared with the previous year. Due to the financial repercussions of the pandemic, mass will continue maintaining growth due to the affordability of products.
Mass fragrances will be the only product area to witness current value decline in 2020. The main reason for this has been due to consumers going outdoors less and choosing to spend their money on more essential products.
Mass beauty and personal care encompasses many products that are viewed as everyday essentials and will continue to dominate value sales within beauty and personal care in Uzbekistan. From 2021, sales will return to pre pandemic norms and will achieve growth over the forecast period as a whole.
Over the forecast period, economic uncertainty will intensify which will mean that the economy and medium-priced products will be the most widely distributed, funnelling even the higher earning consumers into purchasing mass products simply through availability. However, while mass beauty and personal will see a stronger current value performance in comparison to premium products, this will be mainly due to high inflation.
Some mass products with a non-essential and higher-priced positioning will see slower current value growth, including mass fragrance sets/kits and firming/anti-cellulite body care. However, many basic products will see good growth in the forecast period, including mass baby and child-specific products, bath and shower and basic moisturisers.
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This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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