Mass beauty and personal care dominated overall current value sales in Uzbekistan in 2021 as it did throughout the review period. The vast majority of consumers in Uzbekistan are on low incomes drawing them towards mass beauty and personal care products.
Although the government is trying to drive local production, the mass beauty and personal segment is largely controlled by foreign manufacturers. In 2021, Impall Trading OOO was the leading player distributing brands from Beiersdorf AG, the Unilever Group and Coty Inc.
A large share of beauty and personal care products in Uzbekistan are counterfeit. This is a problem not only in beauty and personal care, but also in other categories, such as home care and consumer health products.
The mass segment will continue to dominate in Uzbekistan during the forecast period responding to the needs of the country’s population. The quality of mass brands, many of which are imported foreign brands, satisfies the demands of even the most affluent consumers in Uzbekistan.
Uzbekistanis have responded well to direct seller Oriflame, which has become the number one brand in 2021 following its entrance in 2019. Consumers appreciate the personal contact that comes with this channel as well as the ability to purchase products at affordable prices.
Leading manufacturers such as L’Oréal, Beiersdorf and Colgate-Palmolive will remain pivotal in the mass segment during the forecast period. These brands invest heavily in advertising and consumer education leveraging their position to help inform consumers of the benefits of good personal hygiene and skin care.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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