Executive Summary

Jun 2019
PROSPECTS
Deodorants to drive growth of mass beauty and personal care

Growth is expected to remain steady overall over the forecast period in the mass beauty and personal care category. The strongest growth is expected to come from the mass deodorants category.

Mass fragrances to decline due to the preference for premium

Sales of mass fragrances are expected to continue declining over the forecast period. Growth in demand for premium fragrances is set to continue due to their affordability and the attainability of luxury fashion brands.

Brexit remains the greatest threat over the coming years

Brexit will remain a considerable challenge to the mass beauty and personal care category over the forecast period due to many mass brand owners and retailers basing their operations in Ireland from the UK. There is a strong likelihood that Great Britain will leave the EU and EU Customs Union.

COMPETITIVE LANDSCAPE
Innovation helps L’Oréal maintain its leading position in the category

L’Oréal (UK) continued to lead value sales of mass beauty and personal care in 2018. The company continued to provide a wide range of mass products with strong brand loyalty from brands such as Garnier and L’Oréal Elvive.

Private label improving the quality of its product ranges

Private label continued to increase its presence within several categories with the quality of many private label products improving as well as the imitation of branded competitors. Aldi, for example, had several beauty products launch towards the end of 2018 in the lead-up to Christmas within the colour cosmetics category.

Irish brands increasing their presence

Domestic brands only have a small presence within mass beauty and personal care. However, this is something that is changing somewhat with several domestic players launching into the mass market.

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Mass Beauty and Personal Care in Ireland

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Ireland market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Ireland?
  • What are the major brands in Ireland?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Ireland - Category analysis

HEADLINES

PROSPECTS

Deodorants to drive growth of mass beauty and personal care
Mass fragrances to decline due to the preference for premium
Brexit remains the greatest threat over the coming years

COMPETITIVE LANDSCAPE

Innovation helps L’Oréal maintain its leading position in the category
Private label improving the quality of its product ranges
Irish brands increasing their presence

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Ireland - Industry Overview

EXECUTIVE SUMMARY

Premium sales driving overall beauty and personal care sales growth in 2018
An increase in the number of domestic brands growing their sales
L’Oréal (UK) leads a relatively fragmented market
Innovation is the key driver of beauty and personal care sales
An uncertain future for players pending the outcome of Brexit

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources