Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Cameroon

Jun 2021

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Growth in retail current value sales slows, as consumers rein in their discretionary spending and spend more time at home

The rate of growth in retail current value sales of mass beauty and personal care slowed significantly during 2020, as COVID-19 forced many local consumers to rein in their discretionary spending. Moreover, the fact that they were spending more time at home – with some working from home – and socialising less frequently weighed on demand for many types of mass beauty and personal care, particularly fragrances and colour cosmetics.

Young urban females are key drivers of growth

Urbanisation and increased female labour force participation played a key role in driving growth in demand for mass beauty and personal care during the review period. With a growing number of young women enjoying at least a degree of financial independence (the average age of women at first marriage is also increasing), they have more disposable income and are choosing to spend some of it on such products as mass skin care, mass colour cosmetics and mass women’s fragrances.

Strong local knowledge and local manufacturing key to Les Laboratoires Biopharma SA’s leadership

Despite the strong reputations enjoyed by such international brands as Beiersdorf’s AG’s Nivea among local consumers, domestic player Les Laboratoires Biopharma SA continued to lead mass beauty and personal care in terms of retail value share during 2020. It has an extensive range of mass beauty and personal care brands, including Rapid Clair, Sephora and Primo.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Cameroon?
What are the major brands in Cameroon?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Cameroon - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth in retail current value sales slows, as consumers rein in their discretionary spending and spend more time at home

Young urban females are key drivers of growth

Strong local knowledge and local manufacturing key to Les Laboratoires Biopharma SA’s leadership

RECOVERY AND OPPORTUNITIES

Post-pandemic normalisation will boost demand for mass beauty and personal care

Retail modernisation will help to widen distribution – particularly for international brands

Social media could facilitate the growth of e-commerce

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Cameroon - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mass Beauty and Personal Care in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Growth in retail current value sales slows, as consumers rein in their discretionary spending and spend more time at home

Young urban females are key drivers of growth

Strong local knowledge and local manufacturing key to Les Laboratoires Biopharma SA’s leadership

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Cameroon - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth in retail current value sales slows, as consumers rein in their discretionary spending and spend more time at home

Young urban females are key drivers of growth

Strong local knowledge and local manufacturing key to Les Laboratoires Biopharma SA’s leadership

RECOVERY AND OPPORTUNITIES

Post-pandemic normalisation will boost demand for mass beauty and personal care

Retail modernisation will help to widen distribution – particularly for international brands

Social media could facilitate the growth of e-commerce

CATEGORY DATA

Beauty and Personal Care in Cameroon - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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