A strong brand presence, rising consumer awareness and a longstanding history both internationally and nationally will continue to enable multinationals such as Unilever, Beiersdorf AG, Colgate-Palmolive and Procter & Gamble to strengthen their positions in the market. These brands benefit from a high level of trust among Cameroonian consumers while brand recognition is also strong.
Rising inflation and a pessimistic economic forecast coupled with an ongoing socio-political crisis that has put significant economic burden on household disposable incomes will have an impact on the purchasing habits of Cameroonians across the forecast period. Pricing will be a key factor as consumers are expected to switch to more affordable/cheaper alternatives.
While value sales through retail e-commerce channels are still negligible, there is expected to be an increase in spend over the forecast period, as internet penetration increases and there are also improvements in delivery infrastructure and increased banking penetration. Key players in this space are Iziway Cameroun, Glotelho, Afribobo and Little Shop.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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