Executive Summary

Jun 2019
PROSPECTS
Stable growth for 2018 and beyond

Mass beauty and personal care recorded stable retail value growth in 2018 due to a boost in consumer purchasing power and confidence. More consumers in lower- and middle-income groups went beyond buying necessities to following fashion trends and indulging their taste for more sophisticated products with claims such as combating ageing, and creating fairer and spotless skin.

Mass skin care forges ahead

Mass skin care recorded above-average retail value growth over the review period, driven by urbanisation and a growing young population heavily influenced by social media and enjoying strong purchasing power. Younger people are more interested in these products as they are looking to boost their confidence and appear fashionable, even to the extent of following aggressive trends of skin lightening.

Females to drive growth

Despite the expected growth of men’s fragrances over the forecast period as men become increasingly conscious of the image they project, particularly young, urban males, growth is set to continue to be driven by women. A key factor in the growth of mass beauty and personal care over the forecast period will be the rise of the urban and employed female population.

COMPETITIVE LANDSCAPE
Individual international brands lead mass beauty and personal care

International brands continued to lead mass beauty and personal care in 2018 due to their comparative advantages in terms of production costs and strong distribution within retail channels in Cameroon. Brands such as Organics-Olive, Dark & Lovely and Dove enjoy strong consumer loyalty.

Les Laboratoires Biopharma retains its strong lead

Despite the strong positions of individual international brands, the domestic Les Laboratoires Biopharma retained the overall lead in mass beauty and personal care in 2018. The player offers an extensive range of brands in some of the key categories in mass beauty and personal care, including Rapid Clair, Sephora and Primo.

Competition intensifies for domestic players

Local players became increasingly prominent in mass beauty and personal care towards the end of the review period. In part, this was a result of their efforts to target the upper-end of the mass category, which is emerging strongly on the back of increasing demand from young urban professionals.

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Mass Beauty and Personal Care in Cameroon

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Cameroon market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Cameroon?
  • What are the major brands in Cameroon?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Cameroon - Category analysis

HEADLINES

PROSPECTS

Stable growth for 2018 and beyond
Mass skin care forges ahead
Females to drive growth

COMPETITIVE LANDSCAPE

Individual international brands lead mass beauty and personal care
Les Laboratoires Biopharma retains its strong lead
Competition intensifies for domestic players

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Ongoing strong growth in 2018
Changing distribution landscape reflects the increasing importance of beauty and personal care
Les Laboratoires Biopharma continues to perform well
Outdoor markets remains the major distribution channel for mass products
Strong growth for the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources