The men's grooming market in Hungary has experienced a noticeable upswing in the variety of products available to male consumers, leading to increased competition and the potential for price wars on the shelves. This increase in competition may eventually result in a drop in unit prices.
The prevalence of sensitive or allergic skin is on the rise in Hungary, with an increasing number of individuals experiencing dry or sensitive skin conditions. This has led to a growing demand for gentle, caring products that contain fewer chemicals and focus on microbiome and barrier control.
Over the forecast period the concept of "smart beauty" is expected to gain traction, as customers become more educated about ingredients, allergens and their potential consequences. Influencers play a significant role in educating their followers on these matters, shaping their purchasing decisions.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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