Mass beauty and personal care is expected to see negative constant value growth in 2023 as consumption returns to normal levels. Denmark’s weaker economy and high rate of inflation is also likely to put some pressure on sales as some consumers seek to minimise beauty and personal care spending.
Certifications such as the Nordic Swan and the Blue Wreath of the Asthma and Allergy Association are expected to continue to play an important role in mass beauty and personal care over the forecast period. Both mass brands and private label products are increasingly using product certifications to ensure consumers that their products are natural and safe.
Private labels are expected to challenge mass brands over the forecast period as major Danish retailers focus their strategic efforts on the development of private labels to improve profits. This will be most acute at the start of the forecast period as inflation remains high and consumers are price sensitive.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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