Mass beauty and personal care will register moderate constant value growth over the forecast period. Continuing population growth will support volume sales.
The ongoing modernisation of retailing will attract consumers through discounts and cost-effective bulk purchases of mass beauty and personal care products. The promotion and advertising of beauty and personal care products will also be strongly supported by the growing popularity of social media, beauty bloggers and celebrities.
Sustainability will increasingly be a key topic in overall beauty and personal care and it is therefore also expected to influence new product development within mass beauty and personal care over the forecast period. The devastating floods in 2022 have put climate change front of mind for many consumers.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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