At an adoption and growth stage, the beauty and personal care market in Pakistan is still in its infancy compared to the neighbouring markets of India and China. Consumers are slowly catching on the trend of personal grooming and care and the sophistication in purchasing behaviour is gradually evolving.
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Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Pakistan with research from Euromonitor's team of in-country analysts.
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