The travails of the Egyptian currency continue to affect consumers’ purchasing behaviour. Consumers are suffering from low incomes and the high rate of inflation, so that they are tending to work to minimise their purchases.
Sustainable brands enjoy a much higher equity than brands that do not address these topics. Consumers now want to combine science with nature to get the best of both worlds, all while using organic, vegan and cruelty free formulae.
The Egyptian Government is trying to boost local production through moves such as providing loans to smaller manufacturers. This could provide a path for smaller, localised beauty and personal care manufacturers to compete against international brands.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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