Executive Summary

Jun 2019
PROSPECTS
Colour cosmetics sees the highest growth within mass beauty and personal care

Colour cosmetics continued to see the strongest increase within mass beauty and personal care in current value terms in 2018. Mass colour cosmetics is seeing growth because consumers are gaining greater confidence in local brands.

Sun care also sees a strong performance

Sun care also showed remarkable current value growth in mass beauty and personal care in 2018, almost equal to that of colour cosmetics. Mass sun care saw strong growth due to higher awareness of the risk of UV rays.

An opportunity for mass skin care

Due to the trend towards K-beauty skin care routines, which have become very popular in Indonesia, there is an opportunity for growth in mass skin care in the future. Due to the K-beauty trend, consumers are willing to take more steps in their skin care routine.

COMPETITIVE LANDSCAPE
Unilever Indonesia maintains its lead in mass beauty and personal care

With its wide product range and various brands in beauty and personal care, Unilever continued to strongly lead mass beauty and personal care in value terms in 2018. It offers various products, from skin care and hair care, to fragrances and sun care.

Fierce competition between global and local brands

Since colour cosmetics is seeing the strongest growth in mass beauty and personal care, and local colour cosmetics brands are gaining more trust from consumers, the competition between global and local brands is becoming fiercer. Furthermore, start-ups are becoming popular in Indonesia, which gives an edge to local brands.

Collaborative products as a marketing strategy

Due to the hype of beauty influencers and agility of start-ups, many local brands (especially start-ups) use collaborative products as a marketing strategy. Nowadays, they not only use celebrities or beauty influencers to advertise their products, but also create products together; they create different product variants together and label them as limited editions.

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Mass Beauty and Personal Care in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Indonesia?
  • What are the major brands in Indonesia?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Indonesia - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics sees the highest growth within mass beauty and personal care
Sun care also sees a strong performance
An opportunity for mass skin care

COMPETITIVE LANDSCAPE

Unilever Indonesia maintains its lead in mass beauty and personal care
Fierce competition between global and local brands
Collaborative products as a marketing strategy

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Indonesia - Industry Overview

EXECUTIVE SUMMARY

The Indonesian market is attractive, bringing in more global and local brands
Consumers are willing to take loans to buy beauty products
Facial sheet masks and multifunction lip products are highlight products in 2018
Multinational companies continue to lead, but suffer from the competition
Strong growth is expected, but performances differ between categories

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources