The outlook for mass beauty and personal care is healthy in Indonesia. This is partly because the majority of consumers can be found within the lower-to-middle-income population, which fits with categories’ pricing models.
Beauty products, from cosmetics to skin care, are always evolving. Apart from formulas and types, trends, such as South Korean-style beauty products, are also very influential.
E-commerce is predicted to enjoy strong popularity in mass beauty and personal care in the forecast period. Pure e-commerce and omnichannel companies are set to continue to offer promotions and discounts.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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