Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Saudi Arabia

Apr 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Pandemic heightens consumer interest in hygiene and leads to stockpiling of some products

Mass brands account for the bulk of retail value sales of beauty and personal care in Saudi Arabia, and COVID-19 had a significant positive effect on mass beauty and personal care during 2020, with retail current value sales rising at their fastest rate in five years. The pandemic drove increased interest in personal hygiene, as consumers sought to minimise their risk of contagion.

An extensive product portfolio, wide distribution, strong marketing support and regular new product launches help Nivea to maintain its leadership

Beiersdorf AG’s Nivea remains the leading brand in mass beauty and personal care, just ahead of Johnson & Johnson Consumer Saudi Arabia Ltd’s Johnson and The Procter & Gamble Co’s Pantene. Nivea, which is distributed locally by Al Naghi Co, has an extensive product portfolio across mass beauty and personal care, wide distribution and is backed by strong marketing support, including celebrity endorsement, which is important in Saudi Arabia.

COVID-19 restrictions shake up distribution, with e-commerce growing in importance

Local consumers tend to buy their mass beauty and personal care products primarily from supermarkets. Such supermarket chains as Panda, Bin Dawood, Danube, Al Raya, Manuel Market, Tamimi Markets and Abdullah Al Othaim Markets operate a large number of stores and continue to expand.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Saudi Arabia?
What are the major brands in Saudi Arabia?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic heightens consumer interest in hygiene and leads to stockpiling of some products

An extensive product portfolio, wide distribution, strong marketing support and regular new product launches help Nivea to maintain its leadership

COVID-19 restrictions shake up distribution, with e-commerce growing in importance

RECOVERY AND OPPORTUNITIES

As demand normalises, 2021 will see a post-pandemic hangover for mass beauty and personal care

Saudisation will be a mixed blessing for mass beauty and personal care

With local consumers increasingly confident shopping online, e-commerce will remain an important distribution channel

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Mass Beauty and Personal Care in Saudi Arabia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Pandemic heightens consumer interest in hygiene and leads to stockpiling of some products

An extensive product portfolio, wide distribution, strong marketing support and regular new product launches help Nivea to maintain its leadership

COVID-19 restrictions shake up distribution, with e-commerce growing in importance

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Saudi Arabia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic heightens consumer interest in hygiene and leads to stockpiling of some products

An extensive product portfolio, wide distribution, strong marketing support and regular new product launches help Nivea to maintain its leadership

COVID-19 restrictions shake up distribution, with e-commerce growing in importance

RECOVERY AND OPPORTUNITIES

As demand normalises, 2021 will see a post-pandemic hangover for mass beauty and personal care

Saudisation will be a mixed blessing for mass beauty and personal care

With local consumers increasingly confident shopping online, e-commerce will remain an important distribution channel

CATEGORY DATA

Beauty and Personal Care in Saudi Arabia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on beauty and personal care

COVID-19 country impact

Company response

Retailing shift

What next for beauty and personal care?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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