Saudi Arabia continues to focus on tourism with it aiming to attract 100 million visitors by 2030. This will have a major influence on the demand for many mass beauty and personal care, but especially products such as mass adult sun care, mass fragrances and mass colour cosmetics.
Saudi Arabia is focused on becoming a more sustainable market and is looking to reduce its carbon emissions, with these efforts also forming part of its Vision 2030 strategy. For instance, the Kingdom is investing SAR24 billion in recycling waste as part of its plans to switch to a more sustainable waste-management system.
Having emerged as an important distribution channel for mass beauty and personal care during the pandemic, retail e-commerce is likely to continue gaining ground over the forecast period. Local consumers are becoming increasingly comfortable shopping online, and the advent of high-speed 5G mobile internet will make online shopping even more accessible and convenient during the forecast period.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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