Mass skin care and mass hair care remained the biggest categories in 2021 in value sales terms and achieved positive growth. Mass skin care saw particularly strong growth in the year.
A new cosmetics brand, Poetiko, has entered the Czech-Slovak market, its name formed from the words Pomalá Etická Kosmetika. The aim of the brand is not only to bring new products but to inspire its consumers to a slower and more sustainable lifestyle and care for themselves and their surroundings.
International brands and private label continued to hold a strong position across mass beauty and personal care in 2021. In Slovakia, there are many domestic, home-made and artisanal brands that are still niche but growing in popularity.
Positive growth rates are predicted for mass beauty and personal care over the forecast period in Slovakia. However, the pace of the recovery is likely to depend on whether there are any future waves of COVID-19.
The vast majority of mass-market beauty and personal care brands will continue to offer formulas that avoid harmful or controversial ingredients and will aim towards more natural and organic products. Natural and organic products should grow steadily among multinational and private label brands.
New product development of solid variants is expected to accelerate across categories, including in mass beauty and personal care. Solid shampoos and bar soap are, so far, among the most established in Slovakia and represented by local brands such as Kvitok, Mylo, Navia and Musk.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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