Executive Summary

Jun 2019
PROSPECTS
Premiumisation and masstige brands drive growth

Premiumisation was a key trend in beauty and personal care in 2018, which significantly impacted mass and masstige products, as these continued mimicking premium products in terms of ingredients, design and marketing support, attempting to convince consumers that similar quality products may be purchased for much lower prices. Strengthening purchasing power will facilitate spending on higher tier beauty products during the forecast period, including premium pharma products and luxury brands, with a negative impact on the mass segment.

Health awareness and cross-industry trends have an impact in 2018

Rising health awareness in Slovakia is supporting demand for organic cosmetics and natural ingredients. Paraben-free, sulphate-free, paraffin-free and silicone-free products that also feature environmentally conscious packaging are becoming more popular.

Convenience and added value generates consumer interest

More convenient product application was a notable trend in 2018; for example, Balea Reinigungs Stick, from dm-drogerie Markt, in liquid/cream/gel/bar cleansers. It is easy to use and effective, and was given an award as one of the best product innovations in 2018 by an independent consumer survey.

COMPETITIVE LANDSCAPE
Private label strengthens its market position in 2018

Retailers showed increased interest in being a part of the beauty and personal care market in 2018, owing to its strong growth prospects. New players entered the market or extended their presence to new categories, such as Kaufland Slovenska Republika’s Bevola brand.

Product innovations take the market by storm in 2018

Numerous notable product launches were made in beauty and personal care in Slovakia in 2018. For instance, vitamin C as an active ingredient was used by Vitabrid C12 Scalp Shampoo, a pharma brand by Bayala sro, which is marketed to improve scalp and hair health.

Local beauty increase their presence

Small local businesses that typically provide hand-made organic products, such as Soaphoria, Ponio and Navia, grew dynamically in 2018. Their brands offer a wide array of beneficial features, providing added value to consumers, such as Soaphoria’s Beautyphoria colour cosmetics range.

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Mass Beauty and Personal Care in Slovakia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Slovakia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Slovakia?
  • What are the major brands in Slovakia?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Slovakia - Category analysis

HEADLINES

PROSPECTS

Premiumisation and masstige brands drive growth
Health awareness and cross-industry trends have an impact in 2018
Convenience and added value generates consumer interest

COMPETITIVE LANDSCAPE

Private label strengthens its market position in 2018
Product innovations take the market by storm in 2018
Local beauty increase their presence

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Growth in beauty and personal care accelerates in 2018
Rising health awareness positively influences demand
Market competition intensifies further in 2018
Product innovations help boost consumer interest
Strong growth prospects for beauty and personal care

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources