The bleak economic forecast for the short to medium term is likely to help mass beauty and personal care brands shine. The purchasing power of Slovak consumers is expected to continue to be squeezed by high inflation, the uncertain evolution of the energy market and the War in Ukraine.
It has become clear that neither brick-and-mortar nor e-commerce can survive alone and eliminate each other. Hence, the majority of active manufacturers and retailers have adopted omnichannel strategies, combining online and offline platforms to sell their products.
Most mass beauty and personal care brands are set to continue to offer formulas that avoid harmful or controversial ingredients, moving towards more natural and organic products. Natural and organic products should grow steadily among multinational brands and private label.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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