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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Romania

19 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Convenience remains a key driver of online sales of mass products

Quick and cheap delivery and ease of access to mass brands have become increasingly important to Romanian consumers, with exclusivity giving way to convenience. Almost all beauty shoppers in Romania use digital channels either prior to or during their purchasing process, with the majority citing “ease” as the main factor.

Rising demand for mass men’s grooming products

One of the major developments in mass beauty and personal care in Romania has been a recent increase in demand for men’s grooming products. Thanks to increased consciousness about personal grooming, Romanian men are paying more attention to beauty and personal care products.

Growth drivers, challenges and emerging trends

Multi-functional mass beauty and personal care products are growing in popularity in Romania because of the convenience they offer in terms of both time and affordability. Due to hectic schedules and price-consciousness, many consumers seek products which offer multiple benefits.

COMPETITIVE LANDSCAPE

Mass beauty and personal care characterised by the presence of both national and international players

Both national and international manufacturers were present in mass beauty and personal care in Romania in 2017. Thanks to the ongoing rise of internet retailing, they all offer online platforms to help drive sales and widen their customer base.

Rising internet penetration fuels digital involvement

Internet penetration in Romania rose significantly over the review period. The convenience of the internet has encouraged industry players to explore digital involvement in many ways, from e-commerce to mobile apps.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Romania?
What are the major brands in Romania?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Romania - Category analysis

HEADLINES

PROSPECTS

Convenience remains a key driver of online sales of mass products

Rising demand for mass men’s grooming products

Growth drivers, challenges and emerging trends

COMPETITIVE LANDSCAPE

Mass beauty and personal care characterised by the presence of both national and international players

Rising internet penetration fuels digital involvement

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Convenience remains a key driver of online sales of mass products

Rising demand for mass men’s grooming products

Growth drivers, challenges and emerging trends

COMPETITIVE LANDSCAPE

Mass beauty and personal care characterised by the presence of both national and international players

Rising internet penetration fuels digital involvement

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mass Beauty and Personal Care in Romania - Category analysis

HEADLINES

PROSPECTS

Convenience remains a key driver of online sales of mass products

Rising demand for mass men’s grooming products

Growth drivers, challenges and emerging trends

COMPETITIVE LANDSCAPE

Mass beauty and personal care characterised by the presence of both national and international players

Rising internet penetration fuels digital involvement

CATEGORY DATA

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

SOURCES

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