Over the forecast period, it is expected that significant numbers of Romanian consumers will trade down from premium beauty and personal care brands to the much cheaper equivalents available in mass beauty and personal care. The main reason for this is the pressure that many Romanians are feeling on their incomes at a time of high inflation and general economic instability in the country.
With demand for mass beauty and personal care set to continue increasing over the forecast period, the category’s leading players are expected to make the most of technologies that promise optimisation and greater efficiency in their product portfolios. All of the leading brands in the category have access to advanced technologies that enable them to analyse demand patterns and gain a deeper understanding of what consumers want and why.
The forecast period is expected to see rising demand for organic mass beauty and personal care products in Romania as consumers become more sophisticated and more demanding, especially in terms of products that promise to have minimal negative impact on their skin and bodies. However, it is unlikely that demand for organic mass beauty and personal care products will rise to levels currently seen in Western Europe as the higher prices charged for organic products mean that consumer interest in such products is likely to remain quiet low overall, confined to a relatively narrow band of affluent urban professionals.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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