Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Uruguay

17 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Mass products dominate sales

Uruguay is considered to be relatively expensive, although income levels are not as high as in other countries with comparative prices. Consequently, premium products can be more difficult to buy for many consumers.

Strong demand for premium quality in certain areas

In more specific areas considered to be more indispensable, consumers are typically more prepared to spend extra. Over the forecast period, mass products are expected to continue to outsell premium products, especially every day routine brands, which many consumers consider to be essential.

Increasing quality of mass products

Mass products are considered to offer lower quality than premium brands, thus retailing at lower prices. During the review period, most consumers were not willing to spend higher amounts on more expensive brands.

COMPETITIVE LANDSCAPE

International companies lead sales

International companies led mass sales in the country during the review period. L’Oréal was the number one player in 2017, followed closely by Unilever.

Constant focus on new product development to attract consumers

Although the two leading companies compete with each other in mass products, L’Oréal is the leader in skin care and hair care. Unilever leads sales in deodorants, where it is strongly positioned in different areas.

Domestic producers struggle to compete

Local companies have less capital to invest and therefore struggle to compete with large multinational players and launch new products. Domestic companies rely on consumer loyalty for some products that are considered reliable.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Uruguay market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Uruguay?
What are the major brands in Uruguay?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Uruguay - Category analysis

HEADLINES

PROSPECTS

Mass products dominate sales

Strong demand for premium quality in certain areas

Increasing quality of mass products

COMPETITIVE LANDSCAPE

International companies lead sales

Constant focus on new product development to attract consumers

Domestic producers struggle to compete

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Uruguayan consumers starting to try new products

Increasing quality of mass products

International companies lead beauty and personal care

Natural products venturing into Uruguayan market

Growth prospects vary strongly

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Uruguay

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Mass products dominate sales

Strong demand for premium quality in certain areas

Increasing quality of mass products

COMPETITIVE LANDSCAPE

International companies lead sales

Constant focus on new product development to attract consumers

Domestic producers struggle to compete

Overview

Why buy this report?

SAMPLES

Delivery

Overview

Want to find out more about this report?

Table of Contents

Mass Beauty and Personal Care in Uruguay - Category analysis

HEADLINES

PROSPECTS

Mass products dominate sales

Strong demand for premium quality in certain areas

Increasing quality of mass products

COMPETITIVE LANDSCAPE

International companies lead sales

Constant focus on new product development to attract consumers

Domestic producers struggle to compete

CATEGORY DATA

Beauty and Personal Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Uruguayan consumers starting to try new products

Increasing quality of mass products

International companies lead beauty and personal care

Natural products venturing into Uruguayan market

Growth prospects vary strongly

MARKET DATA

SOURCES

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