In spite of a weakening economy, mass beauty and personal care fared relatively well in 2020 due to a government initiative that formed an agreement with manufacturers and retailers to limit retail price increases for three months on essential beauty and personal care products. The price control was not obligatory but most players obliged.
International companies remained the leaders in mass beauty and personal care in Uruguay. L’Oréal and Unilever continued to lead sales.
With the economic slowdown, consumers are becoming more price sensitive. This is particularly true for low and middle-income consumers, with high-income consumers continuing to shop for their preferred option, regardless of price.
Over the forecast period as a whole, constant value sales will remain unchanged. Ongoing economic volatility will result in the forecast period seeing weaker value growth at constant 2020 prices in comparison to the review period.
Consumers are also becoming increasingly aware of the benefits of natural, organic and vegan beauty and personal products. However, this trend is underdeveloped compared with other countries in Latin America.
Mass skin care will remain the largest mass beauty and personal care product area in Uruguay. Particularly over the review period, there were many launches of mass skin care products offering high quality.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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