Emerging players have the opportunity to take advantage of the price differential between mass beauty and personal care brands sold in Uruguay and Argentina, by offering lower-priced, economy and value brands. This strategy has already been used by manufacturers in other South American countries with positive effect.
E-commerce has made significant inroads since 2020 and has become a key channel for many mass beauty and personal care companies. In 2023, significant investments will continue in e-commerce to meet changing customer demands with omnichannel strategies gaining prominence.
Mature categories such as deodorants will lean on innovation and sustainability to drive category growth in the forthcoming period. Consumers are becoming more informed and are eager to use more sophisticated mass products at affordable prices.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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