Inflationary pressures and a rise in the cost of living led consumers to spend more cautiously in 2022 and this is not expected to change over the forecast period. With the rising cost of living eroding disposable incomes, affordability has become a key concern for consumers.
Internet retailing is expected to grow in New Zealand over the forecast period, driven by young, tech-savvy consumers. COVID-19 has accelerated the shift to online shopping and it has now become a key channel for consumers.
Consumer concern for the environment is expected to grow over the forecast period, and with it, their demand for sustainable beauty and personal care products. In the mass segment, consumers are expected to increasingly look for eco-friendly alternatives when purchasing personal care staples.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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