During the pandemic, there has been an increasing focus on mental health and wellness, which is associated with changes in the way consumers perceive ageing. There has been a gradual shift from perceptions of ageing as a condition that needs to be treated or reversed to acknowledging that growing old is a natural process and that there is no elixir to change this, despite further sales growth for mass anti-agers in 2021.
An overall shift from traditional beauty to health and wellness has been observed with brands attempting to develop products combining beauty and wellness. This has been further supported by initiatives that limit the impact on the environment.
In the wake of the pandemic, heightened health awareness has led to greater consumption of products linked to personal hygiene. However, this has also highlighted the wealth and income disparities among low socioeconomic groups that are still unable to afford these products.
The current dialogue around diversity and inclusivity is driving a profound change in the industry as an increasing number of manufacturers adjust their product portfolios to cater for a more diverse global consumer base. Brand messages are now starting to align with gender equality trends and market globalisation from halal skin care, genderless beauty brands, and colour cosmetics for different skin types.
Green and blue beauty movements originated in response to consumers’ increasing concerns about the environment. Although both movements promote sustainability, “green beauty” refers to products made using ingredients derived from clean and sustainable sources.
An increasing number of consumers in New Zealand are starting to seek fragrance-free alternatives due to the country's high prevalence of asthma, allergies, and autism. It has become increasingly evident that regular exposure to the chemicals used in fragrances in popular personal hygiene and beauty products can have adverse effects on people with asthma, autism, allergies and other respiratory conditions.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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