Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in New Zealand

20 pages, Jun 2018

US$990

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Executive Summary

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PROSPECTS

Natural brands gain momentum through supermarkets

Over the review period, supermarkets looked at ways to develop beauty and personal care beyond mainstream brands and private label, trying to offer added-value products which differentiate from those in competing channels. New Zealand has developed a strong industry for premium natural beauty brands, with the majority sold through retail channels outside supermarkets.

Masstige continues to grow

Supermarkets have always been associated with mass brands, with mainstream mid-priced brands and private label being the main drivers of sales. However, over the review period supermarkets looked at ways to upscale and command higher price points.

Brand exclusivity through certain channels

Over the review period, a number of retailers introduced lines either exclusively made for their chain, or under private label. The former is similar to the growing trend of phantom brands, where the packaging of products is similar to mainstream brands; however, they are owned and made under contract by the retailer themselves.

COMPETITIVE LANDSCAPE

Unilever leads

Multinationals remain strong in mass beauty and personal care. Unilever New Zealand led in value terms in 2017, despite its share falling marginally from 2016.

Avon announces its departure

The largest direct selling company in New Zealand, Avon Cosmetics, announced at the end of 2017 it would be pulling out of Australia and New Zealand. Avon has been synonymous with direct selling; however, this sales method is seen as antiquated and less relevant, as glamorous stores develop and consumers continue to shop leisurely, whilst internet retailing also continues to grow.

Domestic companies perform well

2017 was a good year for domestic companies. As natural and green brands remained popular, a number of companies saw good growth within supermarkets.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in New Zealand?
What are the major brands in New Zealand?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in New Zealand - Category analysis

HEADLINES

PROSPECTS

Natural brands gain momentum through supermarkets

Masstige continues to grow

Brand exclusivity through certain channels

COMPETITIVE LANDSCAPE

Unilever leads

Avon announces its departure

Domestic companies perform well

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Buoyant economy sees continued growth

Stand-alone beauty retailers gain momentum

Multinationals continue to dominate

Anti-ageing polarised by “new generation” products

Stronger competition expected

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Natural brands gain momentum through supermarkets

Masstige continues to grow

Brand exclusivity through certain channels

COMPETITIVE LANDSCAPE

Unilever leads

Avon announces its departure

Domestic companies perform well

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in New Zealand - Category analysis

HEADLINES

PROSPECTS

Natural brands gain momentum through supermarkets

Masstige continues to grow

Brand exclusivity through certain channels

COMPETITIVE LANDSCAPE

Unilever leads

Avon announces its departure

Domestic companies perform well

CATEGORY DATA

Beauty and Personal Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Buoyant economy sees continued growth

Stand-alone beauty retailers gain momentum

Multinationals continue to dominate

Anti-ageing polarised by “new generation” products

Stronger competition expected

MARKET DATA

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