Mass skin care is expected to remain the largest product category within mass beauty and personal care but will continue to come under strong pressure from premium skin care, especially in facial care. Nonetheless, despite the level of inflation and shrinking disposable incomes in the country there is not expected to be a considerable transition of consumers from the premium to the mass segment.
Mass hair care will remain the second largest product category within mass beauty and personal care, although its share will slowly decrease over the forecast period. This trend will mirror similar movements in facial care in which comprehensive care using high-quality products has begun to be observed in hair care, alongside growing consumer interest in premium products.
Mass sun care will continue to dominate sun care over the forecast period. Despite the premiumisation trend consumers will choose the most popular brands such as Bielenda, Dax Sun, Nivea Sun and Ziaja as they will be the most widely available via distribution channels, especially in health and personal care stores, which is the most popular channel to purchase them.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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