As inflation pushes Costa Rican consumers to become increasingly price-sensitive, over the forecast period, consumers are expected to increasingly opt for products that offer the greatest value for money, paying less attention to their origin. Contraband products found both online and in physical stores are widespread and easily available in Costa Rica, and have prices drastically below regular products.
Cost-conscious consumers will continue to favour channels and retailers offering the lowest prices over the forecast period. Price comparisons have become increasingly easy to conduct online and consumers can quickly see which stores are offering the best prices and discounts.
As consumers with restricted budgets are looking to save money, multi-purpose products, specifically 3-in-1 products, are expected to witness rising availability and popularity over the course of the forecast period to 2027. For example, colour cosmetic products that offer hydration, anti-aging benefits and coverage; child care products with shampoo, conditioner and shower gel (such as Suave); and multi-purpose skin care products (Zermat Hydrating 3-in-1 cream) are set to increasingly appeal to consumers and perform well going forward.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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