Mass beauty and personal care continued to dominate overall beauty and personal care value sales in Costa Rica in 2021 as it did throughout the review period, accounting for more than 14 times the value sales than for premium products. In 2020, mass beauty and personal care was hit by the pandemic, mainly due to people going out less and spending less on mass products such as colour cosmetics and fragrances.
Unilever de Centroamérica, Corporación Belcorp de Costa Rica and Colgate-Palmolive remained the only players in mass beauty and personal care to hold double-digit value shares in 2021. These leading companies benefit from their well-recognised brands, which for both Unilever and Colgate-Palmolive are widely available across modern and traditional grocery retailers, while providing affordable unit prices to consumers from all socioeconomic segments.
Private label is gaining value share within mass beauty and personal care products, particularly for products that need less manufacturing know-how such as bath and shower, with most of these products being manufactured locally. However, during the pandemic, supermarket retailer Wal-Mart looked for tenders outside Costa Rica.
Mass beauty and personal care product will register muted constant value growth over the forecast period. With consumers expected to be price sensitive, as inflation continues to feed into higher retail prices, as factors such as rising global rising energy prices maintain inflationary pressure, consumers will prioritise value for money.
A back-to-basics approach will occur with a shift towards simplicity and natural ingredients. This will also be influenced by rising concerns over health and the environment.
Cannabis oil will be an increasingly popular ingredient within mass beauty and personal care products over the forecast period. A bill is passing through government that will legalise the sale and distribution of medicinal cannabis and allow for the commercial production of hemp.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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