Executive Summary

Jun 2019
PROSPECTS
Demand for functional and natural-based ingredients increases in 2018

As a broader base of middle- and high-income consumers have become aware of the benefits of adopting more sustainable consumption habits and lifestyles, the demand for functional/natural ingredients and health and wellness-related value proposals continues to increase. This was reflected in the offer of mass-orientated beauty and personal care categories in 2018, particularly in skin care, hair care and bath and shower, which most buyers tend to perceive as essential products.

The same trend is anticipated to be the focus of new product development over the forecast period

The search for added value and still affordable beauty and personal care products is expected to continue, resulting in additional innovation of products that incorporate natural and recognised functional ingredients such as pomegranate, coconut, avocado, argan and almond oil. Multiple types of natural antioxidant compounds and essential proteins, such as collagen and keratin, will be utilised in new products.

All types of companies are expected to stay on trend

Consolidated and emerging international, regional and domestic competitors are expected to continue to engage with this trend at different levels. Players such as Bioland and a broad mix of imported brands (such as Bilka and Organix) have been and expected to keep generating additional awareness by offering more specialised mass proposals that target most average middle-income as well as higher-income consumers across the country, by focusing on the sales dynamics across modern grocery outlets.

COMPETITIVE LANDSCAPE
International players maintain their dominant position in 2018

International competitors Colgate-Palmolive, Corporación Belcorp, Procter & Gamble and Unilever maintained their strong competitive advantages in mass beauty and personal care sales in Costa Rica during 2017-2018. These companies benefit from their widely recognised brands, which are also widely available across modern and traditional grocers, whilst providing affordable unit prices to buyers from all socioeconomic segments, leveraging on consolidated economy-of-scale savings in their manufacturing and distribution processes.

Imported options gain additional penetration, increasing price-based competition

As free trade agreements continue to unfold, in particular with countries such as the US, Mexico and Europe, the number of added-value brands available to local buyers at relatively affordable unit prices continues to grow. This is putting pressure on similar domestic and international proposals with higher unit prices or more standard and generic formulations.

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Mass Beauty and Personal Care in Costa Rica

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Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as: 

  • What is the market size of Mass Beauty and Personal Care in Costa Rica?
  • What are the major brands in Costa Rica?
  • What pricing movements are seen across mass beauty brands?
  • What are the key product development trends?
  • How are sales of mass beauty and personal care products performing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Mass Beauty and Personal Care in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Demand for functional and natural-based ingredients increases in 2018
The same trend is anticipated to be the focus of new product development over the forecast period
All types of companies are expected to stay on trend

COMPETITIVE LANDSCAPE

International players maintain their dominant position in 2018
Imported options gain additional penetration, increasing price-based competition

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2013-2018
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2014-2018
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2015-2018
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023

Beauty and Personal Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Economic uncertainty pushes discounts and promotional activity even further in 2018
More affordable added-value alternatives continue to gain traction
Traditional international players defend their competitive advantages in 2018
New product development focusses on natural and functional ingredients
New health and wellness lifestyles anticipated to continue influencing beauty and personal care performance over the forecast period

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 12 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources