Migration, due to the ongoing war in Ukraine, and growing tourism are expected to stimulate sales of mass beauty and personal care in Georgia in 2023 and across the forecast period. Mass products will likely continue dominating beauty and personal care in the forecast period due to the high proportion of lower-income consumers in Georgia, particularly those residing in rural areas of the country.
Growing price sensitivity due to increasing prices is expected to slow down potential volume sales of mass beauty and personal care products. Economising consumers are forecasted to look for the most attractive prices available among different retail channels.
Growing consumers’ awareness of trends, active ingredients and formulations is expected to drive innovations on the landscape. As consumers become more aware of trends in mass beauty and personal care, thanks to social media, manufacturers are forecasted to offer more sophisticated products that are effective and solve specific problems.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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