Mass beauty and personal care is set to see solid although slowing current value growth rates over the course of the forecast period. The continued rebound of mass colour cosmetics will drive growth, but all categories are expected to increase.
Mass colour cosmetics is expected to post healthy double-digit current value growth in 2023, along with the lifting of the indoor mask mandate, and as consumers want to wear make-up again. With full recovery to the pre-pandemic level of current value sales expected in 2023, the growth momentum is likely to slow down as the pent-up demand is fulfilled, yet growth is still expected to remain higher than premium colour cosmetics, as some consumers are likely to shift from premium to mass products amidst the looming economic recession from mid-2023 onwards.
A sensational boom was seen in hair dye shampoos in 2021, although this eased in 2022 due to concerns about some of the ingredients in these products. Therefore, the government is in the process of assessing 76 hair dye ingredients, including 1,2,4-trihydroxy benzene (THB), a controversial ingredient that is banned in the European Union and ASEAN countries, due to potential genotoxicity.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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