Mass beauty and personal care was hit hard by the COVID-19 pandemic in South Korea in 2020. This was primarily due to a dramatic reduction in store-based retailing in this industry, which led to a sharp decline in offline sales in 2020.
The spread of COVID-19 also prompted a noticeable shift in distribution in mass beauty and personal care in 2020. For much of 2020, store-based retailing in South Korea suffered a sharp reduction in footfall and sales due to travel restrictions put in place in South Korea which restricted tourism, as well as consumers’ fear of COVID-19 infection which prevented many from visiting physical retail outlets.
In general, domestic brands in mass beauty and personal care struggled in 2020 as a result of the COVID-19 pandemic, with the reduction in store-based retailing hitting many players hard in South Korea. The younger consumers groups, such as millennials and generation Z consumers, however, provided new opportunities for growth for some players in 2020.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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