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Mass Beauty and Personal Care in South Korea
April 2021
2020 IMPACT
Category hit hard by drop in tourism as drugstores/parapharmacies challenge beauty specialist retailers
Mass beauty and personal care was hit hard by the COVID-19 pandemic in South Korea in 2020. This was primarily due to a dramatic reduction in store-based retailing in this industry, which led to a sharp decline in offline sales in 2020.
COVID-19 prompts a shift to online retailing as e-commerce channels boom
The spread of COVID-19 also prompted a noticeable shift in distribution in mass beauty and personal care in 2020. For much of 2020, store-based retailing in South Korea suffered a sharp reduction in footfall and sales due to travel restrictions put in place in South Korea which restricted tourism, as well as consumers’ fear of COVID-19 infection which prevented many from visiting physical retail outlets.
Domestic brands struggle but demand for unique brands increases
In general, domestic brands in mass beauty and personal care struggled in 2020 as a result of the COVID-19 pandemic, with the reduction in store-based retailing hitting many players hard in South Korea. The younger consumers groups, such as millennials and generation Z consumers, however, provided new opportunities for growth for some players in 2020.
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Overview:
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Mass Beauty and Personal Care in South Korea report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Mass Beauty and Personal Care in South Korea?
Which are the leading brands in South Korea?
How are products distributed in South Korea?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Mass Beauty and Personal Care in South Korea - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Category hit hard by drop in tourism as drugstores/parapharmacies challenge beauty specialist retailers
COVID-19 prompts a shift to online retailing as e-commerce channels boom
Domestic brands struggle but demand for unique brands increases
RECOVERY AND OPPORTUNITIES
Category to make smooth recovery as South Korea recovers from COVID-19
Pricing remains key to success in mass beauty and personal care as price wars break out in e-commerce
Value consumption emerges amongst younger consumers
CATEGORY DATA
Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2015-2020Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2015-2020Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2016-2020Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2017-2020Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2020-2025Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2020-2025
Beauty and Personal Care in South Korea - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 7 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 12 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 13 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 14 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 15 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Mass Beauty and Personal Care
Mass Baby and Child-specific Products
Mass Bath and Shower
Mass Eye Liner/Pencil
Mass Eye Shadow
Mass Mascara
Mass Other Lash and Brow Make-Up
Mass BB/CC Creams
Mass Blusher/Bronzer/Highlighter
Mass Foundation/Concealer
Mass Powder
Mass Other Facial Make-Up
Mass Lip Gloss
Mass Lip Liner/Pencil
Mass Lipstick
Mass Other Lip Products
Mass Nail Polish
Mass Nail Treatments/Strengthener
Mass Polish Remover
Mass Other Nail Products
Mass Colour Cosmetics Sets/Kits
Mass Deodorants
Mass Men's Fragrances
Mass Women's Fragrances
Mass Unisex Fragrances
Mass Fragrance Sets/Kits
Mass Hair Care
Mass Firming/Anti-Cellulite Body Care
Mass General Purpose Body Care
Mass Acne Treatments
Mass Face Masks
Mass Facial Cleansing Wipes
Mass Basic Moisturisers
Mass Anti-Agers
Mass Lip Care
Mass Liquid/Cream/Gel/Bar Cleansers
Mass Toners
Mass Hand Care
Mass Skin Care Sets/Kits
Mass Aftersun
Mass Self-Tanning
Mass Sun Protection
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This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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