Mass beauty and personal care witnessed a current value rebound in 2021, after seeing a sharp decline in 2020 due to the pandemic. Mass colour cosmetics saw a particularly strong drop during 2020, but started to recover in 2021, seeing slow growth.
Specific mass beauty and personal care categories witnessed strong growth in 2021. Even during COVID-19 in 2020, mass nail polish was one of very few colour cosmetics categories that saw growth despite the long quarantine and mask regulations.
In personal care, the unit prices of mass products increased, and standard shampoos showed the most notable change, with brands such as Dr For Hair and ReEn launching more premium lines with higher unit prices compared with other mass hair care products. Consumers are purchasing these brands despite their higher prices in the hope of effective results for their scalp and skin concerns.
Mass brands that are successful in the South Korean market are seeking further growth through overseas penetration. Players in mass beauty and personal care used to focus on the Chinese market, thus product development was based on consumer studies and preferences in Northeast Asia.
Although e-commerce remains the most dynamic and crucial channel in beauty and personal care, drugstores/parapharmacies and TV homeshopping are also growing in importance in mass beauty and personal care. Although drugstores is losing share to e-commerce, the market influence of this retail channel remains high.
Mass beauty and personal care used to concentrate on marketing through power influencers. However, influencer marketing is losing its power, as trust is declining.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!