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Learn moreJun 2020
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Mass brands were developing in extreme diversity in 2019. This was led by millennial and generation Z consumers.
Celebrity brands continued to pour into the market in 2019, but there are risks. Vely Vely is a BPC brand popular in skin care and colour cosmetics.
With high levels of competition, many brands withdrew from the category towards the end of the review period. Mary Kay, a direct selling brand popular for giving pink Mercedes-Benz vehicles to top sellers, closed in 2019.
Sales of mass beauty and personal care in South Korea are now expected to see an improved performance in 2019 constant value terms in 2020 overall in light of the impact of COVID-19, compared with the performance forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).
The positive health trend is having a positive impact on mass hand care products. This is due to consumers increasing the frequency with which they wash their hands as a direct result of COVID-19, greater awareness of cleanliness and personal hygiene issues, and the practises required to counter the spread of the disease.
As the economy and thus spending power gradually recover from the impact of COVID-19, there may be an opportunity for players in the mass category to hold on to those consumers who have traded down during the crisis. Special offers and product bundling may appeal to those who particularly seek value for money.
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Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mass Beauty and Personal Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Mass Beauty and Personal Care in South Korea market research report includes:
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.