Mass beauty and personal care continued to account for by far the dominant share in beauty and personal care in 2020, due to the price sensitivity of the consumer base. After seeing strong current value growth rates for most of the review period, in 2020 mass beauty and personal care saw a strong slowdown, with only a slow increase overall.
The robust distribution network for mass products helped mass beauty and personal care to maintain growth in 2020. Leading companies such as Hindustan Unilever, Emami and Dabur have strong distribution networks, and this was one of the factors that provided some cushioning for mass beauty and personal care during and after the lockdown in 2020.
Hindustan Unilever maintained its lead in mass beauty and personal care in value terms in 2020, and was the only player to hold a double-digit value share. The company has a strong product portfolio available at different price points.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page