The inclusive positioning of products such as non gender-specific beauty products is challenging societal norms and stereotypes associated with beauty. By offering products that are not limited in their specifications, brands are promoting inclusivity.
Multi-benefit products offer multiple functionalities and benefits in a single package, providing consumers with convenience, value for money, and effective solutions. In a price-sensitive market like India, cost-saving products that offer multiple benefits provide an attractive proposition to budget-conscious consumers.
As mass beauty and personal care brands expand their reach beyond metropolitan areas, they are tapping into the immense potential of emerging markets. As mass beauty brands expand their distribution networks and make their products more accessible, they are reaching a vast untapped consumer base.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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