Mass beauty and personal care has comparatively thin margins, and the competition is quite strong due to the high potential volumes. The pandemic had an impact on supply chains, as governments globally restricted mobility at a domestic or international level to prevent the spread of COVID-19.
The Indian population has always been price-conscious, and most consumers do not want to spend a great deal on discretionary items such as beauty and personal care products. However, in the few years before 2020 this changed completely, due to an adjustment in the mindset of consumers, who started becoming more aspirational due to rising disposable incomes.
The last few years saw a rise in demand for products that are labelled as Ayurvedic, herbal and organic. The pandemic further aided this growth, as people became more concerned about what they ate, if they exercised, if the products they used were chemical-free, etc.
2021 was a year of recovery for colour cosmetics countrywide. Apart from three months lost during the early summer due to the second wave of COVID-19, the pandemic situation was largely quite stable, and government restrictions on mobility were also relaxed.
The rural population in India is often neglected when compared with urban areas. There are several factors dictating this, such as the distribution infrastructure, disposable income levels, and habit persistence, resulting in more faith in traditional solutions.
The pandemic led to significant challenges for traditional mass beauty and personal care retailers to reach out to their target audience, as they had a heavy dependence on traditional physical store formats. This made them realise the importance of having a strong online presence, which D2C brands enjoyed during the pandemic as they were driven by technology, depending on online sales through own websites or platforms such as Amazon, Flipkart, etc.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.
See All of Our DefinitionsThis report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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