Mass beauty and personal care continued to account for by far the dominant share in beauty and personal care in 2020, due to the price sensitivity of the consumer base. After seeing strong current value growth rates for most of the review period, in 2020 mass beauty and personal care saw a strong slowdown, with only a slow increase overall.
The robust distribution network for mass products helped mass beauty and personal care to maintain growth in 2020. Leading companies such as Hindustan Unilever, Emami and Dabur have strong distribution networks, and this was one of the factors that provided some cushioning for mass beauty and personal care during and after the lockdown in 2020.
Hindustan Unilever maintained its lead in mass beauty and personal care in value terms in 2020, and was the only player to hold a double-digit value share. The company has a strong product portfolio available at different price points.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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