Mass Beauty and Personal Care in India

PROSPECTS

Mass beauty and personal care maintains the dominant share

Indian consumers are experiencing a rise in their disposable income and are becoming more aspirational in when choosing beauty and personal care products. However, the larger consumer base continues to be price sensitive.

Consumers continue to demand natural products

As social media continues gaining strength in India, there has been widespread interest in going natural as people become increasingly aware that chemicals used in many beauty and personal care products can have harmful effects. This has resulted in all major players having dedicated portfolios of products catering to this demand and increasing their natural offerings.

Internet retailing continues to benefit mass beauty and personal care

As the digital platform in the country widens its horizons due to easily accessible internet services at affordable prices, almost all mass beauty and personal care manufacturers are making their offerings available through this channel. Especially in the urban areas, online grocery stores such as BigBasket are offering mass beauty and personal care products with immediate delivery options.

COMPETITIVE LANDSCAPE

With its diversified portfolio, Hindustan Unilever retains its top spot

Hindustan Unilever continued to hold the leading value share in mass beauty and personal care in India during 2018. The company has a strong product portfolio that is offered at different price points to gain maximum market share.

Marico ranks second through its offerings in hair care

Marico remained the second leading player in mass beauty and personal care for 2018, due to its strong performance in hair care, notably conditioners and treatments. Its Parachute brand leads the offering of affordable hair oil products.

Files are delivered directly into your account within a few minutes of purchase.