Mass Beauty and Personal Care in India

PRE-COVID-19 PERFORMANCE

Mass beauty and personal care maintains the dominant share

Mass beauty and personal care continued to hold by far the dominant shares in beauty and personal care in 2019 due to the price sensitivity of the consumer base. Mass bath and shower, hair care and skin care combined held the vast majority of sales.

Consumers switch from unbranded to branded products, while industry players launch a variety of pack sizes to broaden their appeal

Categories such as bath and shower witnessed growth in 2019 from an ongoing consumer switch from unbranded to branded products. Moreover, increasing awareness among rural dwellers of the importance of hygiene boosted by government initiatives also helped promote sales of mass bar soap.

2020 AND BEYOND

COVID-19 impact

Sales of mass beauty and personal care are expected to grow by 3% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is expected to represent a slowdown in 2020 though this will not be as substantial as that seen in premium beauty and personal care products.

Affected products within mass beauty and personal care

Appearance will remain important for people working from home who are communicating with colleagues remotely via apps such as FaceTime, Zoom and Skype. This should engender usage of some mass colour cosmetics.

Recovery and opportunities

The challenges faced by mass beauty and personal care in 2020 are likely to impact most categories, with some registering declining value growth at constant 2019 prices, such as mass other nail products over the forecast period. Others such as mass hand care are likely to benefit from relatively unimpaired growth levels.

Files are delivered directly into your account within a few minutes of purchase.