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Mass beauty and personal care continued to hold by far the dominant shares in beauty and personal care in 2019 due to the price sensitivity of the consumer base. Mass bath and shower, hair care and skin care combined held the vast majority of sales.
Categories such as bath and shower witnessed growth in 2019 from an ongoing consumer switch from unbranded to branded products. Moreover, increasing awareness among rural dwellers of the importance of hygiene boosted by government initiatives also helped promote sales of mass bar soap.
Sales of mass beauty and personal care are expected to grow by 3% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This is expected to represent a slowdown in 2020 though this will not be as substantial as that seen in premium beauty and personal care products.
Appearance will remain important for people working from home who are communicating with colleagues remotely via apps such as FaceTime, Zoom and Skype. This should engender usage of some mass colour cosmetics.
The challenges faced by mass beauty and personal care in 2020 are likely to impact most categories, with some registering declining value growth at constant 2019 prices, such as mass other nail products over the forecast period. Others such as mass hand care are likely to benefit from relatively unimpaired growth levels.
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Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in India with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Mass Beauty and Personal Care industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.