Mass beauty and personal care is expected to continue seeing robust value growth over the forecast period as the negative impact of COVID-19 fades and the self-care trend intensifies. In 2023, the high cost of living will drive demand for mass products at affordable and discounted prices.
The main sales channels for mass beauty and personal care will remain supermarkets, hypermarkets, beauty specialists and direct selling in the forthcoming period. However, supermarkets and hypermarkets will see retail value share compromised by the growing appeal of beauty specialists.
Mass brands are expected to increase their online visibility over the forecast period since its presence in overall beauty and personal care is small when compared with other countries in the same region. The main reason for this is the large land mass of Kazakhstan and the difficulties in making swift deliveries.
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Understand the latest market trends and future growth opportunities for the Mass Beauty and Personal Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Mass Beauty and Personal Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Mass Beauty and Personal Care
This is the aggregation of mass colour cosmetics, fragrances, deodorants, skin care, sun care, baby and child-specific products, bath and shower and hair care.See All of Our Definitions
This report originates from Passport, our Mass Beauty and Personal Care research and analysis database.
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