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Country Report

Mass Beauty and Personal Care in

Mass Beauty and Personal Care in Greece

20 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Price wars offset value growth led by the “natural” trend in hair care, bath and shower and deodorants

Premiumisation, mainly revolving around the “natural” trend, and intense promotional activity were two contradicting trends characterising the performance of key categories within mass beauty and personal care in 2017. They will continue over the forecast period.

Shattered brand loyalty due to economic hardship favours mass skin care brands

Sliced disposable incomes amid ongoing financial hardship kept eroding brand loyalty and benefited mass skin care brands at the expense of premium ones in 2017. Many crisis-ridden consumers simply cannot afford to remain loyal to their preferred premium brands: frequently, consumers will buy their premium facial care brand of choice once a year and trade down to mass products the rest of the time.

Mass colour cosmetics shows resilience

Faced with sliced disposable incomes, Greek consumers massively turned to mass and masstige brands within colour cosmetics during the review period. At the same time, favoured by the lack of dynamism in premium retailing, low rents and labour costs, and tight consumer budgets, various low-cost stores have popped up, with Dust & Cream and O-morfia being the most prominent examples.

COMPETITIVE LANDSCAPE

L’Oréal Hellas leads mass beauty and personal care

L’Oréal Hellas SA was the leading player within mass beauty and personal care in Greece in 2017. The company has a long and well-established presence across almost all categories and channels, resting on long-known brands and innovation alike, with high advertising presence and intense promotional campaigns.

Elais Unilever, Procter & Gamble and Sarantis compete closely for second place

Elais Unilever Hellas SA ranks third in mass beauty and personal care, resting mainly on its popular Dove brand (present in bath and shower, deodorants and skin care), Aim in oral care, and Axe in men’s grooming. Slightly ahead is Procter & Gamble Hellas SA, offering an array of well-established brands like Pantene, Max Factor, Wella, Head & Shoulders and Koleston.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

SAMPLES

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Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Mass Beauty and Personal Care industry in Greece with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mass Beauty and Personal Care industry in Greece, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mass Beauty and Personal Care in Greece market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Mass Beauty and Personal Care in Greece?
What are the major brands in Greece?
What pricing movements are seen across mass beauty brands?
What are the key product development trends?
How are sales of mass beauty and personal care products performing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Mass Beauty and Personal Care in Greece - Category analysis

HEADLINES

PROSPECTS

Price wars offset value growth led by the “natural” trend in hair care, bath and shower and deodorants

Shattered brand loyalty due to economic hardship favours mass skin care brands

Mass colour cosmetics shows resilience

COMPETITIVE LANDSCAPE

L’Oréal Hellas leads mass beauty and personal care

Elais Unilever, Procter & Gamble and Sarantis compete closely for second place

CATEGORY DATA

Table 1 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 4 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 5 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 6 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022

Beauty and Personal Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Crisis increases the popularity of bargain-hunting

Ongoing promotional intensity puts pressure on value sales

L’Oréal leads a market dominated by multinational companies

Products with a natural positioning remain in the spotlight

Beauty and personal care to stabilise at low levels amid ongoing price wars

MARKET DATA

Table 7 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 8 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 9 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 10 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 11 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 12 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 13 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 14 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 16 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Mass Beauty and Personal Care in Greece

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Price wars offset value growth led by the “natural” trend in hair care, bath and shower and deodorants

Shattered brand loyalty due to economic hardship favours mass skin care brands

Mass colour cosmetics shows resilience

COMPETITIVE LANDSCAPE

L’Oréal Hellas leads mass beauty and personal care

Elais Unilever, Procter & Gamble and Sarantis compete closely for second place

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Mass Beauty and Personal Care in Greece - Category analysis

HEADLINES

PROSPECTS

Price wars offset value growth led by the “natural” trend in hair care, bath and shower and deodorants

Shattered brand loyalty due to economic hardship favours mass skin care brands

Mass colour cosmetics shows resilience

COMPETITIVE LANDSCAPE

L’Oréal Hellas leads mass beauty and personal care

Elais Unilever, Procter & Gamble and Sarantis compete closely for second place

CATEGORY DATA

Beauty and Personal Care in Greece - Industry Overview

EXECUTIVE SUMMARY

Crisis increases the popularity of bargain-hunting

Ongoing promotional intensity puts pressure on value sales

L’Oréal leads a market dominated by multinational companies

Products with a natural positioning remain in the spotlight

Beauty and personal care to stabilise at low levels amid ongoing price wars

MARKET DATA

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